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Samsung S5H1411 VSB/QAM Chip Introduced

Samsung Electronics Introduces Digital TV Receiver With Unprecedented Performance

Samsung Electronics Co., Ltd., a leader in advanced semiconductor technology, today announced that it has designed a new digital TV receiver chip, the S5H1411, enabling digital TVs designed for the U.S. market to receive both vestigial sideband (VSB) broadcasts and quadrature amplitude modulation (QAM) cable signals. The new chip operates on 20 percent less power than competing devices on the market today, making it well suited for portable products such as the USB Dongle or USB box.

“Our development of a digital TV receiver chip that boasts the industry’s best performance demonstrates Samsung’s leadership in ushering in the digital TV era,” said Dr. Do Jun Rhee, vice president, channel development team, System LSI Business Division, Samsung Electronics. “From the third quarter of this year, we expect to install the new device in digital TVs bound for the American market, strengthening our competitiveness and standing there.”

The new S5H1411 boasts a higher reception success rate than other devices in multi-path environments where signal interference is high, such as densely populated urban areas; dynamic environments with serious signal distortion among many moving vehicles; environments with major signal phase errors because of cable retransmission and remote areas where reception is generally poor. Samsung is first to apply the 65nm design rule to broadcast receiver chip circuitry, demonstrating its industry leading technology and improving its price competitiveness.

The new S5H1411 digital TV receiver chip is available in the 100-pin thin quad flat pack (14mm x 14mm) or 100-ball fine-pitch ball grid array (8mm x 8mm) packages. The footprint on the PCB can be reduced by as much as 40 percent. In addition to digital TVs, the device can be used in digital broadcast set-top boxes with terrestrial and cable reception, TV reception cards for PCs, USB Dongles and USB boxes.

The market research firm Display Search estimates world digital TV demand to reach 87 million units this year and to climb to 147 million units by 2011, for an annual growth rate of 25 percent.

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About Samsung Electronics America, Inc.
Headquartered in Ridgefield Park, NJ, Samsung Electronics America, Inc. (SEA) markets a broad range of award-winning consumer electronics, information systems, and home appliance products; and oversees Samsung’s North American operations, including Samsung Telecommunications America, LP, Samsung Semiconductor Inc., Samsung Electronics Canada, Inc. and Samsung Electronics Mexico, Inc. Its parent company, Samsung Electronics Co., Ltd., ranks #5 in the 2006 Consumer Electronics segment of the Fortune Magazine “America’s Most Admired Companies,” and ranks #20 in the BusinessWeek “The Best Global Brand 100 2006.” Samsung Electronics Co, Ltd. is a top patent holder, ranking second overall in the U.S. in 2006. Please visit http://www.samsung.com for more information.

About Samsung Electronics
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2006 parent company sales of US$63.4 billion and net income of US$8.5 billion. Employing approximately 138,000 people in 124 offices in 56 countries, the company consists of five main business units: Digital Media Business, LCD Business, Semiconductor Business, Telecommunication Network Business, and Digital Appliance Business. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones, and TFT-LCDs. For more information, please visit http://www.samsung.com.

Reference Data

Digital TV Market Outlook (thousands of units)

2006 2007 2008 2009 2010 CAGR
Digital TVs 58.96 86.98 111.45 130.45 147.47 25%

(Source: Display Search ‘07.1Q)

Vestigial Sideband (VSB): This is the digital TV transmission standard for terrestrial broadcasts in the US, Korea, Canada and elsewhere. Frequency band utilization is high, and the format maximizes area coverage. Interference with analog signals can be minimized, while high-definition digital broadcasting is easy.

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Quadrature Amplitude Modulation (QAM): This modulation method for cable broadcast reception is classified into technologies ranging from 4-QAM to 256-QAM, depending on the volume of data being transmitted. The 64-QAM form transmits data at 26.97Mbps.

USB Dongle: This is a connector that plugs into the USB port of a computer to copy protect software.

Thin Quad Flat Pack (TQFP): This IC packaging comes with a thickness of either 1.0mm or 1.4mm. The leads extend straight out from all four sides.

Fine-pitch Ball Grid Array (FBGA): This IC packaging has tiny solder balls on the bottom for conducting electrical signals from the integrated circuit to the PCB.

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