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Samsung Launches Next Generation Models of its Most Popular Cameras

Las Vegas, NV (January 7, 2007) — Samsung Camera is pleased to announce the release of the 6 mega-pixel S630 and the 7 mega-pixel S730. These two user friendly point-and-shoot digital cameras represent the next generation models of Samsung’s most popular point-and-shoot digital still camera products. Both powerful, compact cameras combine Samsung’s advanced image processing technology and quality optics with a straightforward, uncluttered user interface and stylish ergonomic design.

The S630 and S730 simplify the picture-taking process to let photographers capture images without worrying about adjusting multiple settings. Samsung’s ASR image stabilization system helps to reduce camera shake and image blur during longer exposures and in situations where holding the camera steady is impossible or a tripod is unavailable. When taking pictures outdoors, the S630 and S730 automatically detect environmental light conditions through the CCD and adjust the brightness of the LCD display for optimal image viewing.

Thoughtful features like red-eye reduction allow users to focus on getting the images they want without having to worry about tedious exposure adjustments or editing. The conveniently located mode dial provides instant access to the camera’s most commonly used settings, such as Auto, Program, manual, Movie, Scene, ASR, Night Scene and Portrait. Individual dedicated modes for common-yet-difficult shooting situations including Close-Up (to capture all of the detail at a subject at a close focal range), Sunset (to take advantage of soft, waning light), and Backlight (to compensate for a dark subject lit from behind) are included.

Both models feature a built-in microphone, which allows a 10-second voice memo to be attached to any still image. Slide Show automatically scrolls through photos and displays them on a bright and vivid 2.5″ TFT LCD screen. The cameras’ Movie mode lets users capture video in one of two resolutions, 320×240 and 640×480 at 15 frames per second in AVI (MJPEG) format. Just as in still-picture mode, the ASR image stabilization system can be engaged to compensate for unwanted camera movement and subject blur in movie mode.

For maximum versatility, the S630 and S730 can be powered by optional high-energy rechargeable Ni-MH batteries as well as available-everywhere AA alkaline cells, which is a surefire boon for travelers and other power users.

All of these features are contained in a sleek silver housing that measures a mere 3.9 inches (width) by 2.5 inches (height) by 1 inch (depth). The included USB 2.0 cable and CD-ROM containing Samsung’s Digimax Master software (compatible with Windows 98/2000/ME/XP and Macintosh OS X 9.2 through 10.4) will get even beginning photographers up and shooting right out of the box.

The S630 and S730 each contain 20 megabytes of internal memory, and can accept Secure Digital (SD) flash memory cards up to 4 gigabytes. The Samsung S630 and S730 will be available in the spring of 2007.

Samsung Opto-Electronics America, Inc., Secaucus, N.J., is the U.S. subsidiary of Samsung Techwin Co., Ltd., Sungnam Kyungki-Do, Korea. Samsung Opto-Electronics markets a full line of auto focus cameras, zoom and digital cameras for the amateur as well as the professional under the Samsung brand name.

For full specifications and hi-res images visit the Samsung Camera website at:
www.samsungcamerausa.com

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Media Contacts
Scott Marioni or
Jason Ledder
R&J Public Relations, LLC
908-722-5757
smarioni@randjpr.com
jledder@randjpr.com

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