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Revolutionary Haier P7 Cell Phone Introduced at CES

Contact: Carlos Mendia
212.594.3330 ext. 3218

New York, NY, January 6, 2005- Haier America, a company specialized in consumer electronics and mobile telephony, introduces its new line of GSM/GPRS and CDMA cell phones at the 2005 Consumer Electronics Show in Las Vegas, including the new and unique Haier P7 using cutting-edge technology in an elegantly unique design.

The P7, with its intriguing slim form and elegant style, demands attention with an integrated VGA digital camera, 65K color LCD, and polyphonic ring tones. It is a new and unique cell phone that is destined to create new trends and define new concepts. The sleek P7 cell phone can be easily clipped onto a shirt pocket.

The Haier P7 is not just a mobile phone: it is the next step in the evolution of technology and style. The P7, a tri-band GSM/GPRS Class 12 cell phone, is extremely compact and lightweight (150x27x18.2mm and 65 grams) and provides excellent performance in a small package. It has up to three hours of talk time and 120-140 hours of stand-by time. The P7 has a 65K color LCD, integrated VGA digital camera, 40 polyphonic ring tones, WAP 2.0, SMS, MMS, downloadable ring tones and pictures, 300 phone book entries, vibrate, hands free speaker phone, voice memo, voice commands, a scheduler, calculator, alarm, and games.

The flagship product of Haier’s new collection of cell phones, the P7 is another step forward in the evolution of the cell phone and a distinguished benchmark of the Haier brand. Its elegant, innovative design makes this small product discrete, easy to use, and unique. Form and function unite effortlessly in this striking, versatile product, designed to satisfy both practical business sense and a desire for timeless fashion.

About Haier
Haier is a global brand available in more than 160 countries. It is the second largest manufacturer of major appliances in the world and employs more than 35,000 people worldwide. In 2003, gross sales reached $9.7 billion worldwide and 2004 sales are projected at over $12 billion worldwide. Haier has over 20 partnerships and joint ventures with the worlds leading corporations, including Phillips and Mitsubishi. Haier products are distributed around the world by retailers such as Best Buy, Costco, Wal-mart, Home Depot, Sears and Lowe’s.

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