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Better Quality Cameras – Most Desired Cell Phone Feature

Camera and Media Storage Essential Mobile Phone Accessories

The Strategy Analytics Wireless Device Lab service research, The Camera is Still King: Consumers Willing to Pay for a Quality Camera on Their Mobile Device, shows that the camera is far and away the primary feature for which consumers in the U.S. and W. Europe would be willing to pay, and the one for which they would be willing to pay the most compared to other mobile device features. Video camera, music player, and removable memory cards were other features for which consumers would be willing to pay in both regions. In both regions, consumers 35 and older are less likely to be willing to pay for features.

These findings are based on a survey of over 2800 wireless device owners in the US and Western Europe. The survey showed that mobile consumers are also willing to pay for a video camera, music player and removable memory cards.

“Strategy Analytics research shows that over 60% of all respondents would be willing to pay extra for a quality camera on their mobile device,” commented Chris Schreiner, Senior User Experience Analyst at Strategy Analytics. “This desire for imaging features prevails across all age ranges in both regions.”

Kevin Nolan, Vice President of the Strategy Analytics User Experience Practice, added, “Cameras, video cameras and music players are quickly becoming table stakes when consumers shop for mobile devices. They also requested additional memory in order to store this media.”

About Strategy Analytics
Strategy Analytics, Inc. offers high frequency market intelligence on Automotive Electronics and Entertainment, Broadband Connected Home, Mobile & Wireless Products & Systems, and Virtual Worlds. Headquartered in Boston, MA, with offices on five continents, Strategy Analytics works with clients through annual multi-client services, management team workshops and custom consulting engagements. For more information, please visit www.strategyanalytics.com

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