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Otterbox Introduces oPod—Ruggedized Case for iPods

Contact: Kristin Pribble
kristinp@otterbox.com
(970) 493-8446

FORT COLLINS, COLO.–Millions of iPod owners now can protect their popular digital music players from dirt, sand and dust — and continue to use their iPod — with the new ruggedized oPod case recently launched by OtterBox. The oPod case also protects the iPod when dropped — a feature few other cases provide.

Retail price for the water-resistant, crushproof, interactive oPod case by OtterBox is $49.95.

OtterBox, well-regarded for its broad line of indestructible cases that protect PDA’s, GPS’s and other valuables, guarantees the slim oPod case will protect any iPod, or OtterBox will refund the $49.95.

The lightweight, 3.4-ounce oPod case fits snugly around the iPod. The 5-inch x 3-inch x 1-inch protective case features a sturdy, flexible clear membrane cover that protects the iPod screen, touch buttons and touch wheel on the iPod face. Users easily can tap iPod buttons through the clear membrane to access music selections, volume control and more.

OtterBox designed the oPod case so all latches are inside the case and opened easily with finger pressure.

All OtterBox cases are made of polycarbonate resin, which one magazine described as nearly “bombproof.” Polycarbonate resin is the same material used to make football helmets.

The oPod protective case from OtterBox also allows easy access to the remote port, headphone jack and all buttons on the face of the iPod. Because of the oPod case design, all connections remain completely water-resistant and keep out sand and dirt.

“With the new indestructible oPod case, iPod owners can enjoy their music anytime, anywhere, and never worry about poor weather or outdoor conditions ruining their device,” said Brian Thomas, OtterBox director of sales and marketing. “It’s a lightweight “must-have” accessory for iPod owners who want to protect their $250 to $500 investment.”

Sales of the popular iPod MP3 player, which can store 1,000-10,000 songs, have exploded, with nearly 3 million iPods purchased since Apple introduced the device two years ago. The iPod has nearly 50 percent of the market for all MP3 players. In the first three months of 2004, Apple sold more than 800,000 iPods, a 900 percent increase over a year ago.

The OtterBox oPod protective case comes in two styles to accommodate all generation iPods. The case is available in five colors: white, yellow, green, blue and pink. Otterbox plans to launch a case for the Apple iPod mini later in 2004. “No other case exists that offers the same level of protection and, at the same time, allows owners to use their iPod through the case — this is ultimate iPod protection,” Thomas said.

For more information or to purchase an oPod visit http://www.otterbox.com or call 1-888-695-8820.

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