Ortiva Wireless in Commercial Mobile Video Deployment with GoTV Networks

Following Successful Trial, GoTV Delivers Mobile Video through Ortiva’s Mobile Content Delivery Network

Ortiva Wireless, the pioneer in dynamic delivery of mobile content, today announced that after the successful completion of a commercial trial, GoTV has begun transitioning portions of its mobile video service to the Ortiva Mobile Content Delivery Network (Mobile-CDN™). GoTV, the first and largest made-for-mobile television network, is using Ortiva’s Mobile-CDN to improve the viewing and listening experience for its Emmy Award-winning, on-demand mobile television programming.

“We’re constantly searching for new ways to make mobile entertainment a better experience for the consumer. Through Ortiva’s Mobile Content Delivery Network, we’re seeing a difference,” said Tom Ellsworth, President and COO, GoTV Networks.

Ortiva’s purpose-built-for-mobile content shaping technology improves a user’s viewing experience by adapting video or audio streams, in real time, based on the individual viewer’s changing network conditions. By delivering dynamically shaped content to each subscriber, GoTV is able to enhance their audience’s experience and ensure that its investment in high-quality programming is not lost through the noise and changing conditions of the cellular network. Moreover, Ortiva’s Mobile-CDN eliminates the need for GoTV to deploy any additional equipment, and provides a high degree of management for insertion of additional targeted content.

About GoTV Networks
GoTV Networks (http://www.4gotv.com) is the first and largest made-for-mobile television network. GoTV’s team of Emmy Award-winning producers and mobile technology experts produce a wide array of digital and licensed on-demand programming that connects consumers to what interests them the most. GoTV’s channel offerings include music: Hip Hop Official and Altitude; sports: Fantasy Sports Edge and College All Access; and GoTV Superchannel, which combines a variety of news, entertainment and comedy. GoTV programming is accessible on a broad range of wireless devices via monthly subscription through the new AT&T, Verizon Wireless, Sprint Nextel, Helio, and Boost Mobile. The company is headquartered in Sherman Oaks, California.

About Ortiva Wireless
Ortiva Wireless offers the industry’s only commercial solution for proactive management of mobile video, allowing service and content providers to dramatically improve control, quality, and efficiency of rich media content delivery. Ortiva’s Media Streamer platform extends service reach, increases network efficiency, and improves video coverage density for mobile operators. Content providers and aggregators can leverage Ortiva’s innovative, hosted Mobile-CDN service to easily manage and scale video delivery, and control insertion of additional targeted viewer content, all without the need to buy equipment. And in every case, Ortiva Wireless will dynamically shape the content to give subscribers the smoothest video and clearest audio experience possible regardless of fluctuating and hostile network conditions. To learn more about how Ortiva is accelerating mobile video delivery, visit http://www.ortivawireless.com.