Connect with us

Hi, what are you looking for?

New Products

Online Gaming An Activity of Gender Equality in Asia

Dallas, Texas July 6, 2005 — On a near-global scale, women are more likely than men to play online games, with Asia being the one exception, according to Global Digital Living, a multinational series of consumer surveys from Parks Associates.

Among Internet households in North America, 52% of women play online games each month compared with 39% of men, according to this international study. Similar gaps regarding online gaming exist among Internet households in Europe, 39% of women and 28% of men, and in Australia, 53% of women and 27% of men. Only in Asia were these gaming activities equal between women and men at 49% and 50%, respectively.

Yuanzhe (Michael) Cai, a senior analyst with Parks Associates, attributed Asia’s gender parity in online gaming to a variety of cultural and business factors, including different gamer preferences and popular genres as well as online gaming business models designed to encourage equal participation.

“Industry pundits buzz about the large percentage of females gaming online, but many of these gamers are playing free or ad-supported casual card and board games,” Cai said. “The revenue-generating genres such as first-person shooters and fantasy games are still dominated by a small group of hard-core male gamers. The gender parity in Asia is unique and may offer insight on how to expand the gaming industry in the western world. Gamers in Asia tend to value the community aspect of the online gaming experience, and the dominant game genres appeal to males and females alike.”

The Global Digital Living project is a study of worldwide consumer technology trends and surveyed Internet households in thirteen nations: France, Italy, Spain, Germany, Canada, Taiwan, Japan, India, China, South Korea, Australia, the United Kingdom, and the United States.

For additional information on Global Digital Living, visit http://www.parksassociates.com or contact 972-490-1113 or sales@parksassociates.com.

About Parks Associates: Parks Associates is a market research and consulting firm focused on all product and service segments that are “digital” or provide connectivity within the home. The company’s expertise includes home networks, digital entertainment, consumer electronics, broadband and Internet services, and home systems.

Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start-ups through market reports, multiclient studies, consumer research, workshops, and custom-tailored client solutions. Parks Associates also hosts Fall Focus and co-hosts CONNECTIONS (in partnership with the Consumer Electronics Association) each year. http://www.parksassociates.com.

Advertisement. Scroll to continue reading.

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Advertisement

Latest Products

Nothing CMF Buds 2 Cases all colors

Earbuds & In-Ear Headphones

Nothing’s CMF Buds 2 earbuds feature Dirac Opteo technology for superior sound clarity, deeper bass, and hybrid ANC—all in an affordable, durable package perfect...

beyerdynamic DT 990 PRO X Studio Headphones Lifestyle Woman Profile beyerdynamic DT 990 PRO X Studio Headphones Lifestyle Woman Profile

New Products

Beyerdynamic DT 990 PRO X adds detachable cable, 48-ohm impedance, STELLAR.45 drivers, and improved comfort—all for just $199.

Clearaudio Compass Turntables in Black and Silver with lid up front Clearaudio Compass Turntables in Black and Silver with lid up front

New Products

Discover the Clearaudio Compass, a German-engineered entry-level turntable built for audiophiles. Precision, style, and performance—ready to shake up Rega, Pro-Ject, and VPI.

Sennheiser BTD-700 with Momentum4 Headphones Sennheiser BTD-700 with Momentum4 Headphones

Dongle DACs

Sennheiser BTD 700 Bluetooth dongle boosts wireless audio with aptX Lossless, low latency, and Auracast—plug & play high-def sound for any device.

Pro-Ject Travel Set in Black and Silver Pro-Ject Travel Set in Black and Silver

Bookshelf Speakers

Take real hi-fi on the road—no, not some tinny Bluetooth box. The Pro-Ject Travel Set is proper stereo, not sound for peasants. Fits in...

EarFun Tune Pro Wireless Headphones Black EarFun Tune Pro Wireless Headphones Black

New Products

EarFun Tune Pro Hybrid ANC Wireless Headphones offer 120-hour battery, and AI calls for peanuts—just don’t expect a fancy case or Hi-Res Bluetooth. Big...

Gift Ideas?

Father's Day Gift Guide 2024 Best Tech and HiFi Gifts

Gift Guides

Upgrade Dad's digital lifestyle with gifts he'll enjoy all year and beyond this Father's Day. New Hi-Fi, Headphones, Home Theater and more!

You May Also Like

Advertisement

ecoustics is a hi-fi and music magazine offering product reviews, podcasts, news and advice for aspiring audiophiles, home theater enthusiasts and headphone hipsters. Read more

Copyright © 1999-2024 ecoustics | Disclaimer: We may earn a commission when you buy through links on our site.



SVS Bluesound PSB Speakers NAD Cambridge Audio Q Acoustics Denon Marantz Focal Naim Audio RSL Speakers