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New Mission m3 Series Merges Advanced Performance With A

MORRISTOWN, New Jersey, January 8, 2004–Mission, the British loudspeaker manufacturer renowned worldwide for its leading edge design and craftsmanship of quality audio products, is offering consumers a breakthrough in audio performance and value with its stylish new Mission m3 Series entry-level loudspeakers, on display at the Hilton (Suite HC1310). The m3 loudspeaker series uses advanced sonic technologies to transmit all the power and excitement of music, providing audio excellence at an affordable price.

Featuring ten speaker models, including a miniature bookshelf, two stylish stand-mount and three elegant floor-standing units, plus a line of home theater speakers, the Mission m3 Series has been carefully engineered for maximum flexibility in custom installations. To match the aesthetics of any living environment, m3 loudspeakers are available in a choice of three finishes–Graphite Black, Beech or Cherry.

The m3 series features a brand new driver system, incorporating the new high-performance Mission DiaDrive bass unit for deep, rich low-frequency response. Traditionally lightweight cones have previously been used in speaker designs for enhanced midrange performance, but lack the necessary rigidity for accurate, pistonic bass. Mission’s DiaDrive uses a seamless, curvi-linear soft fiber outer cone that offers lightweight and optimum internal damping for realistic, low coloration midrange performance. This is coupled to a stiff, conical inner cone, transmitting voice coil energy at high efficiency for energetic, powerful bass performance.

DiaDrive units combine the best attributes of both soft fiber and high-rigidity cones in one multi-layer diaphragm, so that DiaDrive offers remarkable bass coupled with harmonious, natural midrange performance.

To match the remarkable attributes of the DiaDrive bass driver, an ultra-light, Viotex fabric dome treble unit reproduces high frequencies with exceptionally wide, dynamic range and finesse. An extended response to beyond 30kHz is just one indication of the speed of response from this unit. All speakers in the m3 Series are magnetically shielded, which makes them suitable for enthusiasts who enjoy movies as much as music.

Replacing the critically acclaimed m7 series, the Mission m3 Series are currently available at suggested retail prices ranging from $199 to $899. The line includes:

· m30 2-way bookshelf, SRP: $199
· m31 2-way bookshelf, SRP: $249
· m32 2-way bookshelf, SRP: $349
· m33 2-way tower, SRP: $499
· m34 2-way tower, SRP: $ 699
· m35 3-way extended bass, SRP: $ 899
· m3c1 2-center channel, SRP: $199
· m3c2 center channel, SRP: $299
· m3ds di-pole, SRP: $399
· m3as sub woofer, SRP: $599

For more information on the m3 series, call 1-866-MISN-USA or visit Mission at

About Mission
Founded in 1977, Mission has established an enviable reputation for designing and manufacturing quality loudspeakers. In 1978 Mission launched the revolutionary 770 loudspeaker, the first audiophile loudspeaker to use a polypropylene drive unit and, since then, has constantly introduced new technology and the radical manufacturing techniques that have played a key part in Mission’s success. Constantly breaking through technological barriers has involved making huge investments in human and engineering resources. Mission’s headquarters in Huntingdon, Cambridgeshire, England feature the latest in production and computing technology to help maintain its position at the forefront of the home entertainment industry.

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