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New Belkin Surge Protectors–Concealed and Compact– Provide Cable Management, Sliding Outlet Covers, and an Inconspicuous Design

Contact:
Melody Chalaban
PR Manager
melodych@belkin.com

Jacqueline Romulo
PR Coordinator
jacqueliner@belkin.com

Newly designed Surge Protectors clean up cable clutter, keeping your work area neat

(Compton, CA) — August 15, 2006 — Recognizing people’s needs for more thoughtfully designed surge protectors, the Belkin Concealed Surge Protector and Compact Surge Protector both organize your workspace and protect your equipment. Recent market research conducted by Belkin shows people’s needs for surge protectors that offer better cable management, more outlets, and an overall unobtrusive design. With these new Surge Protectors, Belkin addresses all these needs. Both will ship in North America in October, with launches in Asia, Europe, and Australia to follow shortly.

The power-protection market has been missing surge protectors that combine functionality with thoughtful design that are respectful of people’s needs. In focus groups conducted to better understand people’s needs, Belkin found that–along with protection from power disturbances–design and safety were major drivers. A longer cord and more space for block-style adapters were also important features.

“We considered the focus-group feedback when we developed our new Surge Protectors,” says Kelly Berg, Sr. Product Manager for Belkin. “For example, people commonly complained of a need for a safer environment for their family, so our Concealed Surge Protector features a closing cover that prevents children and pets from tampering with the outlets.”

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Concealed Surge Protector (BZ111234-10) — $49.99
The Belkin Concealed Surge Protector organizes your cables and keeps them out of view with a unique closing cover. Designed to safeguard your electronics, computers, and appliances, the Concealed Surge Protector can sit on the floor, out of the way, or out in the open. Your cords remain organized and secure in their sockets, and outlets stay out of reach of kids and pets.

This new design features 11 electrical outlets to protect your equipment–including your telephone, Internet
connection, and home theater–safe from damaging power surges.

Benefits
• A 10 ft. cord gives extra length
• Unique closing cover keeps outlets protected and inaccessible to children and pets
• Offers 11 surge-protected outlets: 6 regular, 4 BlockSpace, and 1 convenience (for plugging in cell-phone chargers and vacuums)
• Provides 1-in/2-out phone/fax/modem protection; and 1-in/1-out (each) coaxial-cable and Ethernet protection
• Comes with a $300,000 Connected Equipment Warranty

Compact Surge Protector (BZ108200-06) – $39.99

Neat and compact, the Compact Surge Protector safeguards your electronics, computers, and appliances–and stays out of the way. It sits on the floor, against a wall, under a desk, or behind your couch. Unused outlets stay clean and safe with sliding covers. Designed to be inconspicuous, the Compact Surge Protector keeps your cords tidy with integrated cable management.

Benefits
• A 6 ft. cord gives extra length
• Features unique vertical design that combines functionality and style
• Offers 8 surge-protected outlets (4 regular and 4 BlockSpace)
• Provides 1-in/2-out phone/fax/modem protection
• Comes with a $200,000 Connected Equipment Warranty

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For more information please visit www.belkin.com/surgeprotection.

About Belkin
Belkin offers a diverse product mix that provides people with seamless electronics integration in their homes, cars, and on the go. Founded in California in 1983, Belkin is a privately held company and the recognized leader in connectivity solutions, in addition to accessories for iPod devices, computers, and more. We provide extensive product offerings in networking and home theater, including our PureAV line of cables, power, and digital wireless accessories. You can view and purchase them at www.belkin.com, as well as through a network of major distributors, resellers, and superstores.

Belkin’s phenomenal growth has led to our expanding global presence. In addition to corporate headquarters in
Los Angeles, we now have offices throughout Europe–in the United Kingdom, the Netherlands, and Germany, among others–and in the Asia Pacific region, including Australia, Shanghai, and our regional headquarters in Hong Kong.

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