Austin, TX — March 9, 2004 — NetStreams, America’s leading Networked Audio solutions provider, announced the retention of Marketing Matters, a full-spectrum integrated marketing communications agency, as its public relations agency of choice. Specializing in the consumer electronics industry, Marketing Matters will implement a strategic media relations campaign to promote NetStreams’ forward-thinking home entertainment control systems to the flourishing custom installation market.
“We selected Marketing Matters for its proven track record of success in promoting manufacturers in the custom installation ambit,” stated NetStreams’ founder and chief executive officer, Herman Cardenas. “As a producer of unique entertainment systems, we require a marketing firm that understands the technological ramifications of our offering in order to appropriately communicate it to our target market. Marketing Matters is that company.”
“We are very excited about partnering with the NetStreams team, in light of their business approach and vision of home entertainment’s future,” said Coleen Sterns, president of Marketing Matters. “NetStreams stands out as a company that leads through innovation and technological advancement. We look forward to implementing a publicity campaign that will raise NetStreams’ visibility and brand awareness to ensure its long-term success.
The publicity campaign is part of an aggressive sales and marketing strategy recently launched by NetStreams to reinforce its brand and introduce new products to the custom installation market. Marketing Matters will promote NetStreams’ innovative, networked audio products to the industry, trade and business media to help strengthen the company’s leading market position. Marketing Matters will focus on the detailed and expansive, yet user-friendly benefits NetStreams offers with its whole-house entertainment distribution and control system solutions.
About Marketing Matters
Marketing Matters, established in 1997, is a full-spectrum integrated marketing communications agency that specializes in the development of strategic marketing campaigns, management and implementation of promotional efforts, and production of high-quality materials. In offering turnkey services, Marketing Matters expands their client’s marketing impact and increases their brand presence in any given marketplace. Services rendered range from public relations, advertising, website development, and e-marketing to tradeshow and event management, promotional incentives and gifts, and the production of sophisticated sales and marketing collateral extending from single-page flyers and monthly newsletters to interactive CD-ROMs and richly detailed catalogs.
For more information about Marketing Matters and its services, visit www.marketingmatters.net.
About NetStreams
Headquartered in Austin, Texas, NetStreams provides sophisticated networked audio leading the marketplace in technological innovation. NetStreams is committed to utilizing state-of-the-art human engineering to create home entertainment products that are truly user-friendly and future-compatible. NetStreams is creating the future of home entertainment today.
For additional information on NetStreams and its innovative products, please visit www.netstreams.com.
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