NBA AND SLAPPA TEAM-UP TO UNVEIL
NBA TEAM MP3 PLAYER CASES
NBA Fans Can Style Their MP3 Player’s with Unique Cover Cases
Featuring Their Favorite NBA Team
NEW YORK, October 17, 2005 — The National Basketball Association and Total Impact Industrial Ltd, the manufacturer and worldwide distributor of SLAPPA storage cases for digital products, announced today the launch of a new line of NBA team protective cases for various MP3 players, handheld gaming devices and other digital gadgets.
The protective cases, available in styles for all 30 NBA teams, will feature an image of the team logo on the front cover with the team colors throughout. The new products will be available for fans in time for NBA Premiere Week (November 1-7), which opens the league’s 60th season
“The NBA has always been on the cutting edge of utilizing the latest innovative branded merchandise and we are excited to be working together with SLAPPA to develop another unique product,” said Rob Millman, NBA Vice President of Business Development, NBA Global Merchandising Group. “As the popularity of digital devices continues to grow, the new NBA protective cases provide our fans with a great way to further align with their favorite team.”
“This is a great relationship as the NBA brings one of the most recognizable brands in the world to SLAPPA’s unique product line and approach to design,” said Dominick Martinetti, President and CEO of Total Impact. “Working with the NBA and having their logos and team colors on our product, we know that basketball fans will be eager to get a hold of these cool cases.”
NBA team identified protective cases will be available in the ShockShell, SlipScreen, Gripper and NeoJacket cases for a wide variety of MP3 players, handheld gaming devices and other digital gadgets.
For more information on pricing and photos please visit www.slappa.com.
About the NBA
With 30 teams in the United States and Canada, NBA games and related programming are broadcast to 214 countries in 43 languages. The NBA is one of the most popular and profitable sports or entertainment properties in the licensing world with NBA league and team products in stores across the globe, including the NBA Store on Fifth Avenue in New York City, NBA City in Orlando and on NBA.com,. The NBA maintains marketing partnerships with the most successful companies in their categories. For more information on the NBA, visit www.nba.com.
About SLAPPA Distribution LLC.
SLAPPA Distribution LLC. is a distributor of digital media storage cases and accessories for digital products that are sold under the “SLAPPA” brand name at retail outlets around the globe. Winner of Top 100 Audio/Video product award for 2 consecutive years, SLAPPA products have been recognized as “ground breaking” and “the best available”.
SLAPPA Distribution’s innovative team continues to produce quality, style savvy designs for digital gear, such as CD/DVD, laptop, iPod and PSP storage cases. For more information on SLAPPA, visit the website at www.slappa.com.
Contacts
NBA, John Acunto, 212-407-8255, jacunto@nba.com
NBA, Veronica Ramirez, 212-407-8353, vramirez@nba.com
SLAPPA, Kylin Clevenger, 704-248-7734, kylin@slappa.com
