Connect with us

Hi, what are you looking for?

MP3 Players

Music Phones Outsold MP3 Players in 2007

Report Buyer, the online destination for business intelligence for major industry sectors, has added a new report showing that the worldwide unit shipments of music phones exceeded a billion units in 2007, outnumbering shipments of personal media players like the iPod by almost 300 million units.

Wanted: Multimedia Handsets Consumer Desires Meet Operators ARPU Needs reports that by 2011 over half of all the 941 million phones shipped will be considered music phones. The authors of the report define a music phone as a phone with two features: (1) Music codec functionality: MP3, AAC, etc. and (2) a memory slot which allows for a full featured music experience by allowing the user to carry a personal music library. This is only possible with expandable memory.

The report shows that voice commoditisation and falling voice Average Revenue Per User (ARPU) are driving a shift in wireless operators to focus on data revenue models and services. Music has been the first important factor for the operators to drive the consumption of premium content on the handset. As polyphonic ringtones gave way to realtones, operators found consumers desire to personalise their handsets as a way to enhance ARPUs. The report further shows that music companies discovered a way to sell a form of music which was less susceptible to piracy and provides incremental revenue.

However, authors of the report note that realtones are but one form of cellular music enjoyed. As the ringback tones, full track downloads and streaming music markets join the ringtone market, the mobile music market promises to hit over US$6 billion in 2008. With such significant revenue and customer demand at stake, the operators and handset providers concerted efforts to use music as a central part of their handset strategies.

The report provides research, analysis and forecasts for music phones, multimedia handsets and handsets with multimedia specific features such as phones with touch screens, camera phones, mobile TV handsets, radio phones, and phones with a host of alternative connectivity options.

Report Buyer product ID: MMI00002

Advertisement. Scroll to continue reading.

About Report Buyer.
Report Buyer is a UK-based independent online store supplying business information. The website now carries over 50,000 business information products, including market reports, studies, books and events. Subscribers receive a free monthly newsletter and email alerts on new titles in their areas of interest. A regularly updated blog provides information on the latest market trends.

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Advertisement

Our Reviews

Bookshelf Speakers

The new Lumina collection brings the artistry of Sonus faber loudspeakers to a much wider audience for a lot less money.

Reviews

BDI sets a high bar with another modern media console designed to conceal all your electronics and a sound bar in an elegant ventilated...

Reviews

Nobody needs to be reminded that the past four months have taken a toll on our collective psyches; being quarantined for months in New...

LG Electronics

The LG Tone Free Earbuds with Meridian technology include a unique UV-light disinfecting wireless charging case and are undeniably better sounding than AirPods.

LG Electronics

A go-anywhere portable wireless speaker with multi color lighting effects that leaps to the top of its class thanks to Meridian Audio technology.

Computers

Rock solid adjustable motorized standing desk that raises or lowers at the touch of a button. Budget priced at only $379.

You May Also Like

MP3 Players

Onkyo USA just released two new portable digital audio players for on-the-go audiophiles. The new models include the DP-X1A ($800) and the smaller sized...

MP3 Players

The Pioneer XDP-100R is the industry’s first portable high-resolution player to support the Master Quality Authenticated (MQA) lossless audio standard. MQA delivers superior audio...

MP3 Players

Onkyo just released the DP-X1 portable digital audio player, which will play MQA encoded music files (after software update) for the audio purists. MQA...

Apple

Apple today introduced an all-new iPod touch that features a new 8-megapixel iSight camera, an improved FaceTime HD camera for selfies, the Apple-designed A8...

Advertisement

ecoustics is the unbiased resource for the latest technology news, coolest gadgets, and best consumer electronics. Plus get product reviews, roundups and deals from all over the web on everything electronic. Read more



Copyright © 1999-2020 ecoustics | Disclaimer: ecoustics may earn a commission when you buy through links on our site.