Mobile Video is a Tough Sell According to In-Stat
SCOTTSDALE, Ariz, July 18, 2005 – With the emerging availability of mobile video, a recent In-Stat U.S. mobile phone subscriber survey revealed that one in eight respondents indicated they were interested in purchasing mobile video services from their wireless carrier, reports In-Stat (http://www.in-stat.com). However, two-thirds of mobile phone subscribers are not yet ready for video services on their handsets, a number that is nearly unchanged from the previous year’s survey, the high-tech market research firm says.
“Though mobile video does not yet appear to have widespread appeal, In-Stat believes that there is enough interest for it to generate some significant revenue for carriers in the near term,” said David Chamberlain, In-Stat senior analyst. The number of subscribers purchasing mobile video content in the United States will increase from an estimated 1.1 million in 2005 to more than 30 million in 2010, In-Stat forecasts.
A recent report by In-Stat found the following:
— The most desirable customers (long-term loyal customers who are satisfied with their service and unlikely to churn to other carriers) are the least interested in purchasing mobile video.
— In-Stat’s analysis of the consumer survey provides some pricing guidelines that maximize carrier revenue.
— Between now and 2010, the greatest year-on-year growth will come in the 2005-2006 period as deployment of high-bandwidth networks become more widespread in the United States. It will also be a period of expanded carrier marketing of video services increases and broader availability of video-capable handsets.
The report, “Mobile Video Services — Perched at the Brink” (#IN502050MCD), covers the U.S. market for mobile video services. It includes results of the Consumer Mobility Study (CMS) conducted in January 2005 by In-Stat, and subscriber and revenue forecasts through 2010. The report also contains analysis of global trends and carrier strategies, and vendor profiles.
For more information on this report, please visit: http://www.instat.com/catalog/wcatalogue.asp?id=230 or contact Erin McKeighan at 480-609-4551 or emckeighan@reedbusiness.com. The report price is $3,495.
About In-Stat
In-Stat (http://www.in-stat.com) is the leading provider of actionable research, assessments and market forecasts of semiconductors and advanced communications equipment and services. Our forecasts, analysis, and insights are derived from both a deep technology understanding and a unique research methodology, which examines each segment of the value chain for each market. Technology vendors, service providers, technology professionals and market specialists, worldwide, rely on In-Stat’s tenured, experienced staff and in-depth research to support critical technology, product and success decisions.
In-Stat is a strategic segment of the $8 billion Reed Elsevier global information network, with access to an expansive worldwide electronic network, extensive technology databases and well-informed personnel. In-Stat analysts gain exceptional insight into geographic marketplaces and specific technologies within markets such as electronics, cable and wireless. As a member of Reed Business Information, In-Stat is a division of the largest business-to-business publisher in the United States.
