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Mitsubishi Digital Electronics America Unveils Laser-Driven HDTV Technology That Allows Richest HD Picture Ever

HUNTINGTON BEACH — APRIL 7, 2006 — Mitsubishi Digital Electronics America, Inc. demonstrated the world’s first laser-based, high-definition television at its 2006 National Dealer Line Show today. The Mitsubishi laser HDTV utilizes separate red, green and blue semiconductor lasers in an exclusive implementation together with Texas Instrument’s 1080p DLP HDTV chip. Mitsubishi’s laser technology enables a completely new look in large screen television, both in high performance picture reproduction and sleek, lightweight, and compact design.

“With laser-based HDTV technology, Mitsubishi will create another first in the large-screen television category as it has over the last three decades with introductions such as the first 50-inch rear projection TV, the first 35-inch direct view TV and, as recently as last year, the first 1080p DLP HDTV,” said Mitsubishi Senior Vice President of Sales and Marketing, Max Wasinger.

Mitsubishi’s laser HDTV offers a significant leap in color performance, both in intensity and in the range of colors which can be reproduced. This unique laser light source offers an expanded color depth and the widest color gamut possible from any display source, including LED-lighted displays. In fact, Mitsubishi laser-based HDTV technology produces a color gamut far exceeding (1.8 times greater) that of normal LCD televisions.

Laser technology will take advantage of the latest extended color space standard for video applications, xvYCC, to produce the widest color gamut ever available in video displays. In addition, Mitsubishi laser HDTVs will utilize the company’s second generation, exclusive color control processor to fine tune the extreme color reproduction of the laser light source to produce a vivid but natural high resolution image.

According to Frank DeMartin, Mitsubishi Digital Electronics America vice president of marketing and product development, “Mitsubishi laser HDTV technology will not only deliver unsurpassed color reproduction, but it will also enable new cabinet designs that are truly unique and revolutionary. With zero-width bezels, tapered-thin and sculpted rear cabinets and lightweight, low-height designs, laser televisions will redefine the modern look for future large screen displays.”

Indeed, for stand-mounted applications, laser-based televisions will provide a more compact footprint than today’s flat panel plasma and LCD televisions, which require stand depths of up to 15 inches at 50-inch screen sizes to stabilize such relatively top-heavy glass-based displays. In contrast, laser technology will enable a lighter display product with a significantly lower center of gravity, providing improved stability in a thinner base dimension. Laser technology, in comparison to plasma and LCD flat panel, is also economically scaleable to larger screen sizes, enabling mass adoption of very thin, very large high-definition displays.

Mitsubishi Digital Electronics laser-driven HDTV technology promises to deliver a new category of premium large picture televisions by raising the bar in performance and design.

Mitsubishi Digital Electronics America, Inc
Mitsubishi Digital Electronics America, Inc. manufactures and markets a comprehensive line of premium quality 1080p DLP HDTVs, LCD HDTVs and 1080p LCD Flat Panel HDTVs. Recognized as the world leader and innovator of large display high-definition televisions, Mitsubishi Digital Electronics America builds products that lead the industry in quality, perform-ance and ease-of-use. For additional information about MDEA, visit www.mitsubishi-tv.com.

# # #
DLP is a registered trademark of Texas Instruments.

Contact: Mark Scott
Mitsubishi Electric & Electronics USA
714.220.6896
mark.scott@meus.mea.com

Adam Fenton or Alex Brewer
Bender/Helper Impact
212.689.6360
adam_fenton@bhimpact.com or alex_brewer@bhimpact.com

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