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Micro Center To Sell ParkerVision SignalMAX

Micro Center To Sell ParkerVision SignalMAX
Wireless Networking Products

JACKSONVILLE, FL October 21, 2004 — ParkerVision, Inc. (Nasdaq NMS: PRKR), announced today that Micro Center has joined the growing list of retailers selling ParkerVision’s SignalMAXO wireless networking products nationwide. SignalMAX products are compatible with all 802.11b/g compliant products and are guaranteed to improve distance and eliminate “dead-zones” even when used with other manufacturers’ gear. The company guarantees coverage of an entire home without the need or cost of repeaters, boosters, or special high-gain antennas. When SignalMAX notebook or desktop cards are utilized with SignalMAX routers, one-mile open field distance performance is achieved. SignalMAX products are based on ParkerVision’s proprietary Direct2DataO (D2DO) wireless RF technology.

“Micro Center is excited to offer the ParkerVision SignalMAX brand of wireless networking products,” said Will Rodemann, Buyer for Micro Center. “We can now offer our customers solutions that provide complete coverage of their home or office with unmatched distance performance and a no dead-zone guarantee, all without the need of adding additional access points, repeaters or antennas.”

“Micro Center is a strong addition to the growing list of high-quality Retailers that are providing ParkerVision’s SignalMAX brand of wireless networking products to their customers, for their home, at the office, or on the road,” said Jeffery L. Parker, Chairman, and CEO of ParkerVision. “Our products offer longer distances, less interference, lower power consumption and higher performance than any of the top selling brands.”

About ParkerVision
ParkerVision, Inc., headquartered in Jacksonville, with additional facilities in Orlando, Florida, designs, develops and manufactures complete solutions for wireless products based on the enabling, patented D2D technology. This technology, along with system engineering, enables the development of wireless products that offer the highest performance and reliability with low power consumption and competitive cost. Additional information about ParkerVision is available at

About Micro Center
Micro Center operates twenty stores in major markets nationwide. Founded in 1979 in Columbus, Micro Center’s distinctive features include:

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• A destination retailer designed to satisfy the dedicated computer user.
• Uniquely focused on computers and computer-related products. In fact, Micro Center offers more computer and computer-related SKUs (over 30,000 in stock) than any other retailer.
• The most square footage devoted exclusively to computers and computer-related items of any retailer (stores average 45,000 square feet).
• Selection, service and sales staff expertise modeled after Nordstrom and other service-oriented retailers.
• More upscale atmospherics than big box consumer electronics stores.
• Innovated the departmentalized approach to computer retailing. Service levels and expertise vary to meet customer preferences by department. This means:
o Consultative career sales staff in hardware departments which surround staple items in the center of the store.
o Quick in/out shopping experience on staple items with check outs arranged conveniently arranged.

Micro Center store locations:
CA – Tustin and Santa Clara; CO — Denver; GA — Atlanta (2); IL — Chicago (2); KS — Kansas City; MA — Boston; MI — Detroit; MN — Minneapolis; NY — Westbury, LI; OH — Cincinnati, Cleveland, Columbus (2); PA — Philadelphia; TX — Dallas, Houston; VA — Fairfax.

Forward Looking Statements
This press release contains forward-looking information. Readers are cautioned not to place undue reliance on any such forward-looking statements, each of which speaks only as of the date made. Such statements are subject to certain risks and uncertainties which are disclosed in the Company’s SEC reports, including the Form 10K for the year ended December 31, 2003 and the Form 10Q for the quarters ended March 31, 2004 and June 30, 2004. These risks and uncertainties could cause actual results to differ materially from those currently anticipated or projected.


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