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LG Stops Charging Premium for Curved OLED TVs

2016 LG OLED TVs

LG today announced pricing and availability for their 2016 OLED TV line-up that includes one curved model. The 2016 LG OLED TV line comprises four series (B6, C6, E6 and LG SIGNATURE G6). Pricing starts at $4000 for a 55-inch set no matter if it is curved or flat, but their 65-inch TV with sound bar runs at $8000. A soon to be released 77-inch flagship model that is still in production is sure to cost more.

Across all four series, the TVs’ bezels are extraordinarily narrow and the OLED panel is so slim that it transforms the TV into a stunning design feature that will enhance the look of any room. The LG SIGNATURE OLED TV’s “Picture on Glass” (E6 & G6) sets new benchmarks in aesthetic design with an exceptionally thin depth (measuring about one-tenth of an inch), a translucent glass back and a powerful, forward-facing sound bar that doubles as a unique stand for a seemingly invisible bezel and stand.

All 2016 LG OLED TVs support both industry-standard HDR formats established by the world’s leading broadcasters, film studios and consumer electronics manufacturers. Not only does the entire 2016 LG OLED lineup include HDR10 backed by the “Ultra HD Premium” certification from the UHD Alliance, but every OLED also features Dolby Vision technology for an enhanced HDR experience.

Dolby Vision content boasts superior color accuracy and uses dynamic metadata to adjust color, contrast and brightness on a scene-by-scene basis. Perhaps most importantly, Dolby Vision technology’s mapping engine will ensure content is optimized for the TV’s specifications rather than using a one-size-fits-all approach to ensure an excellent experience.

Thanks to OLED technology’s unique ability to turn each pixel on or completely off, LG OLED TVs produce perfect blacks and flawlessly render crisp, vibrant colors and rich shadow details, even when bright objects are directly next to deep, dark areas (unlike LCD TVs, which have a halo effect from light bleeding). With 10-bit panels and 10-bit processing power, LG OLED TVs can render more than a billion possible color variations – another reason that Academy Award-winning directors are recognizing the power of LG OLED TV, noting that nothing can compare to the technology when it comes to accurately portraying the original cinematic intent.

Along with a wider color gamut, LG OLED TVs can display the finest details of color and gradation. What’s better is that OLED’s incomparable picture quality holds up even from wide viewing angles so everyone can appreciate its color and clarity from any seat in the house. The same cannot be said for most LCD TVs, which suffer from color washout and lower contrast when off-axis.


Each comes with LG’s webOS 3.0 Smart TV platform with advanced new features to make finding and switching between content options – including broadcast TV, streaming services and external devices – simple and fast.

Price and Availability
All series are now available at retailers nationwide:

OLEDB6P – Flat-panel OLED TV (4K Smart TV with HDR)

  • 55-inch class (54.6 inches diagonal) model OLED55B6P: $3,999
  • 65-inch class (64.5 inches diagonal) model OLED65B6P: $5,999

OLEDC6P – Curved-panel OLED TV (4K Smart TV with HDR)

  • 55-inch class (54.6 inches diagonal) model OLED55C6P: $3,999
  • 65-inch class (64.5 inches diagonal) model OLED65C6P: $5,999

OLEDE6P – Flat-panel OLED TV (4K Smart TV with HDR and Picture-on-Glass design)

  • 55-inch class (54.6 inches diagonal) model OLED55E6P: $4,999
  • 65-inch class (65.5 inches diagonal) model OLED65E6P: $6,999

OLEDG6P – Flat-panel LG SIGNATURE OLED TV (4K Smart TV with HDR, Picture-on-Glass design and harmon/kardon® sound bar stand)

  • 65-inch class (64.5 inches diagonal) model OLED65G6P: $7,999
  • 77-inch class (76.8 inches diagonal) model OLED77G6P: coming soon


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