LG 55EM9700 OLED TV

LG announced the ultra-thin 55-inch (Model 55EM9700) OLED TV, which will debut next month in South Korea. The TV measures just 4 millimeters (0.16 inches) thin and weighs less than 10 kilograms (22 pounds). LG’s OLED TVs produce astoundingly vivid and realistic pictures thanks to its superior WRGB technology. LG’s unique Four-Color Pixel system features a white sub-pixel, which works in conjunction with the conventional red, blue, green setup to create the perfect color output. LG’s exclusive Color Refiner delivers even greater tonal enhancement, resulting in images that are more vibrant and natural than anything seen before. The 55-inch OLED TV also offers an infinite contrast ratio, which maintains optimal contrast levels regardless of ambient brightness or viewing angle.

Even before its launch, LG’s OLED TV was turning heads all over the world. In addition to being named Best of Show at CES 2012, the influential Industrial Designers Society of America recognized the TV with a coveted IDEA Award. Meanwhile, LGreceivedthe European Display Achievement 2012-2013 Award from the European Imaging and Sound Association (EISA). And to cap it off, LG’s OLED received Korea’s Good Design President Award in October.

“Not since color TV was first introduced 60 years ago has there been a more transformational moment. When high definition TV was first introduced 15 years ago, the public’s reaction was ‘wow!’ but when customers see our razor-thin OLED TV for the first time, they’re left speechless. That’s a clear indicator as any that OLED TV is much more than just an incremental improvement to current television technology,” said Havis Kwon, President and CEO of LG’s Home Entertainment Company.

Other markets where the revolutionary LG OLED (Organic Light Emitting Diode) TV will be available will be announced over the next several weeks along with their respective prices. The announcement comes just days before the 2013 Consumer Electronics Show (CES), where an early version of the TV last year was awarded “Best of Show.”

Price and Availability
The LG 55EM9700 OLED TV will be available in South Korea for KRW 11 million (approximately US $10,000). Pre-orders are being accepted in South Korea, with delivery set for the first week of February 2013.