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LCD Continuing March Toward DTV Dominance

LCD will continue its ascension to market dominance in the worldwide digital TV (DTV) market, reports In-Stat ( LCD will have almost 75% of the market in 2011, with plasma fading to less than 15%, the high-tech market research firm says. A series of seven recent In-Stat end-user surveys spanning six countries in three regions–North America (US and Canada), Asia (Japan and Korea) and Europe (UK, France, and Germany)–revealed other notable findings.

“US consumers exhibited reduced interest in HD TVs,” says Michael Inouye, In-Stat analyst. “Respondents most interested in HD TVs, for instance, fell from 17% in 2006 to 13% in 2007, while those least interested increased 12 percentage points in 2007 to 65%. International respondents, however, exhibited more interest in HD TVs. Consumers in France and South Korea, in particular, demonstrated strong levels of interest (44% and 40% high-interest, respectively).”

Recent research by In-Stat found the following:

  • Global DTV unit shipments are expected to grow from 68 million units in 2006 to over 144 million by 2011.
  • Total revenue is expected to grow from US$71 billion in 2006 to US$76.7 billion in 2011; pricing pressures are expected to hamper revenue growth.

The research, “Global Digital Television Market — LCD TVs Continue to Lead the Way” (#IN0703472ME), covers the worldwide market for digital televisions. It explores the digital terrestrial environment around the world, and discusses feature sets in DTVs including tuner integration, digital cable tuners, networking, connections, recording and storage, and audio characteristics. The forecast section includes primary data that addresses some of the feature sets and consumer perceptions of the DTV market. Forecasts cover North America, Europe, Asia, and the rest of the world (ROW). The research also includes data from seven consumer end-user surveys regarding interest in purchasing a HDTV and additional feature sets such as networking.

For more information on this research or to purchase it online, please visit:

About In-Stat
Technology vendors, service providers, technology professionals and market specialists, worldwide, rely on In-Stat’s experienced staff and in-depth research to support critical business, product and technology decisions. In-Stat’s insights are derived from both a deep technology understanding and comprehensive research, which examines each segment of the value chain for each market. Regular and ongoing end-user demand and primary research surveys underpin much of the analysis, enabling In-Stat to provide incisive market knowledge and guidance on future market opportunities via syndicated research products, custom consulting, and advisory services.

In-Stat is a strategic segment of the $9 billion Reed Elsevier global information network, with access to an expansive worldwide electronic network, extensive technology databases and well-informed personnel. As a member of Reed Business Information, In-Stat is a division of the largest business-to-business publisher in the U.S.

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