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JVCs New Times Square LED Billboard

JVC COMPANY OF AMERICA TIMES SQUARE BILLBOARD

JVC will today unveil a new LED billboard that is the first true 720p high definition display in New York’s Times Square. JVC has maintained a continuous presence in Times Square since 1979 and its iconic JVC globe has been a fixture at the northeast corner of Broadway and 43rd Street since 1999. The new billboard features three LED displays — the main screen and two “tickers”, including one that encircles the globe.

Specifications

General

  • 1,266,400 LEDs
  • Total number of LED modules: 1,007
    • 431 vertical ticker modules
    • 576 video display modules
  • Each video module measures 15 x 15 inches
  • Each ticker module measures 3.25″ wide x 40″ high

Display

  • The first true 720P HD display in Times Square
  • Resolution: 1280 x 720
  • 16:9 widescreen aspect ratio
  • 60 frames per second content
  • 8mm pixel pitch
  • 1,152,000 LEDs
  • 4:4:4 color subsampling
  • Size: 19 by 34 feet (total of 7,880 sq. feet)
  • Weight: 12,500 pounds

Globe

  • Ticker Resolution: 100 x 1344
  • Ticker Size: 3.5 x 45 feet
  • Content synchronized with display content
  • Weight: 1,360 pounds
  • Diameter: 18 feet
  • Globe refurbished and hand-painted with fluorescent paint

Main Ticker

  • Resolution: 100 x 2104
  • Size: 3.5 x 71 feet
  • Content synchronized with display content
  • Weight: 2,095 pounds

Materials

  • 3,014 feet of data cables
  • 2,650 feet of power cables
  • 1,250 feet of steel tubing (more than 1,000 in the video display cabinet)

Manufacturer

  • The JVC LED billboard was manufactured by Clear Channel Spectacolor using the following vendors: D3 LED LLC (LED display manufacturer), ArtFX Murals (hand-painted the JVC globe), and North Shore Neon Sign Co. (sign installer).

About JVC Company of America
JVC Company of America, headquartered in Wayne, New Jersey, is a division of JVC Americas Corp., a wholly-owned subsidiary of Victor Company of Japan Ltd., and a holding company for JVC companies located in North and South America. JVC distributes a complete line of video and audio equipment, including high definition displays, camcorders, DVD players and recorders, home and portable audio equipment, mobile entertainment products and recording media. For further product information, visit JVC’s Web site at http://www.jvc.com or call 800-526-5308.

Fun Facts

  • JVC has maintained a continuous presence in Times Square since 1979
  • The new LED billboard is JVC’s third billboard in Times Square.
  • The first JVC Times Square billboard was erected in 1979 at 1552 Broadway, the I. Miller building at the northeast corner of Broadway and 46th Street.
  • The second JVC Times Square billboard was erected in 1999 at 1500 Broadway on the northeast corner of Broadway and 43rd Street — the location of the new, third, JVC billboard.
  • The JVC globe has been a widely recognized fixture at the northeast corner of Broadway and 43rd Street since 1999
  • Standing end on end, the billboard’s modules would be five times taller than the Statue of Liberty
  • The power and data cabling total over one mile, enough to stretch across the Brooklyn Bridge.
  • The sign uses more than 1,000 sq. feet of printed circuit board, enough to cover 23 ping-pong tables
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