CES 2026 is fast approaching, and if there’s one thing that’s already clear, it’s that Hisense isn’t showing up to quietly observe. Fresh off previewing its delightfully oddball (and genuinely interesting) S5 DecoTV lifestyle display, the company is now turning its attention to the opposite end of the scale—where screens get absurdly large, prices get serious, and competition thins out fast. With the upcoming PX4-PRO ultra-short-throw laser projector, Hisense is doubling down on the high-end UST category, a segment it has increasingly come to dominate on price, brightness, and image quality.
This article focuses strictly on what we know so far about the PX4-PRO; the equally formidable XR10 lifestyle projector has already been announced, and it looks legitimately serious. Different beasts, different use cases—same message. Hisense has zero intention of surrendering the upper end of the UST projector market to anyone, especially when it comes to price-to-performance dominance.
A UST (Ultra Short Throw) projector is designed to sit just inches from the wall or screen and still produce a very large image—typically 100 inches or more—using an extreme-angle lens system. Instead of mounting a projector on the ceiling or running cables across the room, a UST lives on a low cabinet, much like a TV stand, and projects upward onto a dedicated screen or flat wall.
The appeal is practicality. UST projectors are built for real rooms, not dedicated theaters. They eliminate long throw distances, reduce shadowing when people walk in front of the screen, and simplify installation to the point where setup is often closer to “plug and play” than a weekend DIY project. Most modern UST models also use laser light engines, which means long lifespan, fast on/off behavior, and consistent brightness over time.
In short, a UST projector delivers big-screen home theater impact in spaces where a traditional projector would be impractical—or outright unwelcome. It’s one of the main reasons brands like Hisense have been able to push projection out of the basement and into everyday living rooms.
Hisense PX4-PRO UST Projector Preview: What We Know So Far Ahead of CES 2026
The Hisense PX4-PRO is designed for those who want a true home theater experience without needing a cavernous room or a permanent installation. Building on the PX3-PRO—one of Hisense’s most successful ultra short-throw projectors—the PX4-PRO pushes cinematic scale further while keeping the footprint and overall design living-room friendly.
The goal here isn’t novelty; it’s delivering serious screen size and performance in spaces where a traditional projector setup simply doesn’t make sense.
The PX4-PRO can project images up to 200 inches, delivering 3,500 ANSI lumens of brightness—approximately 1,000 lumens more than the PX3-PRO—along with a maximum contrast ratio of 6,000:1, which represents a doubling of contrast performance over the previous model.
These improvements are attributed to a new IRIS lens system, designed to provide greater control over light output and contrast. In practical terms, this should translate to stronger brightness in larger image sizes and improved detail in darker scenes.
The PX4-PRO is designed to deliver immersive visuals with strong color performance and clear detail, using 4K UHD resolution via pixel-shifting technology. It’s positioned to handle a wide range of viewing scenarios—from films and live sports to everyday TV use—without demanding a dedicated theater room.
Housed in a sleek, minimalist, space-saving chassis, the PX4-PRO is clearly intended to blend into modern living spaces rather than dominate them, functioning as both a serious display device and a visually unobtrusive part of a contemporary media setup.
The PX4-PRO continues with Hisense’s TriChroma laser technology, which is designed to deliver strong contrast performance and accurate, saturated color reproduction. It supports HDR and carries IMAX Enhanced certification, positioning it squarely for large-screen cinematic content. Hisense is also emphasizing ultra-low input latency, making the PX4-PRO suitable for gaming and fast-moving content where responsiveness and motion clarity matter.
The Bottom Line
Based on what Hisense has revealed so far, the PX4-PRO appears to be a thoughtful evolution of the PX3-PRO, prioritizing higher brightness, improved contrast, and continued refinement rather than radical change. It’s also expected to retain the practical lifestyle features that have helped define Hisense’s UST appeal, including Google TV and a built-in Harman Kardon audio system with Dolby Atmos support, reinforcing its position as a self-contained large-screen solution.
While ultra-large TVs over 100 inches are becoming more common, they are not getting easier to live with. Moving massive glass panels through doorways, around corners, and down staircases remains a logistical headache, and many buyers simply don’t want a permanent slab of glass dominating their wall. This is where UST projectors still make a compelling case.
Paired with manual or motorized retractable screens, they offer flexibility that large TVs can’t match—disappearing when not in use and adapting more easily to shared living spaces. If the PX4-PRO delivers on its performance gains at a competitive price, Hisense is well positioned to keep the upper end of the UST category firmly in its corner.
Pricing & Availability
No word on pricing or availability yet.
- Hisense PX4-PRO – TBD
- Hisense PX3-PRO –
$3,499$2,999 at Amazon | Crutchfield | Projectorscreen.com
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