Connect with us

Hi, what are you looking for?

Ask an Expert

WTF is Pixel Shift?

Before you buy a 4K video projector, you need to understand what Pixel Shift is.

Epson Home Cinema 5050UB 4K PRO-UHD Projector

Video projectors are a great way to get that movie theater experience at home. Today’s projectors offer increased brightness, more accurate color, flexible installation (such as UST projectors), and all the inputs you need. A growing number even offer smart TV streaming features and built-in audio (although using an external audio system is still the best option for that). 

However, despite all the advancements made in video projectors in recent years, one problem, especially when competing with ever-larger screen TVs, is how to incorporate 4K UHD or 8K resolution display capability 

The Pixel Squeeze Problem

Incorporating resolutions higher than 1080p is difficult for a projector. TVs have a large surface that can fit the needed number of pixels to display high resolution, but although projectors can display very large images on a screen, the actual imaging chip(s) that contain the needed number of pixels to display a specific resolution is extremely small – usually less than a one inch-sized rectangle. 

SD HD 4K 8K Resolution Comparison
Source: TCL

For reference, here is the number of pixels needed to display specific resolutions to give you an idea of how small the pixels need to be to fit on a less-than-one-inch rectangular imaging chip: 

Resolution DesignationHorizontal/Vertical PixelsTotal Pixels Displayed
8K UHD7680 x 4320 33.3 million (33 megapixels)
4K (Projectors)4096 x 21608.8 million  (8.8 megapixels)
4K UHD (TVs)3840 x 2160 8.2 million (8 megapixels)
1080p FHD (Full HD)1920 x 10802.1 million (2 megapixels)
720p HD (Projectors)1280 x 720 921,600 (slightly less than 1 megapixel)
720p HD (TVs)1366 x 7681,048,088 pixels total (1 megapixel)

NOTE: Although 720p TVs technically display 768p HD resolution, they are marketed as 720p TVs. 

Squeezing the 8 million pixels needed to display 4K UHD resolution in the size of a video projector imaging chip is very expensive due to the required miniaturization and very precise manufacturing required. As a result, most video projector makers developed what they see as a cost-effective alternative that provides viewers with a similar viewing experience: Pixel Shifting

Tip: Pixel Shifting goes by different labels depending on the manufacturer. For example, JVC uses the label eShift, Epson uses 4K Enhancement (4Ke) or Pro UHD, and Texas Instruments informally refers to its system (used in DLP-based projectors) as TI UHD or XPR technology. Noted AV journalist, Scott Wilkinson, has coined the term “pixel wiggling” when discussing Pixel Shifting. 

How Pixel Shift Works

Here are the essentials of how pixel shifting works.

JVC 4K Pixel Shift Illustrated Example
Source: JVC

LCD-based Projectors (Epson/JVC)  

The most common starting point is that LCD-based projectors incorporate 3 standard 1080p (2.1 million pixels) chips. This means, that at their core, most pixel-shifting projectors are 1080p projectors.

However, when these projectors detect a 4K video input signal (such as from Ultra HD Blu-ray and select streaming services), it is split into two 1080p images (each with half of the 4K image information). The projector then rapidly shifts each pixel diagonally by a half-pixel width and projects the result onto the screen. The shifting motion is fast (120Hz), it fools the viewer into perceiving the result as approximating the look of a 4K resolution image. This is referred to generically as “Dual Pixel-Shifting”

Since the pixel shift is only half a pixel, the visual result may be more like 4K than 1080p, even though, technically, there aren’t that many pixels displayed on the screen. In reality, about 4.1 million visual pixels, or twice the number as 1080p are actually displayed.

Advertisement. Scroll to continue reading.

Epson 4K Enhancement
Source: Epson

Select Epson projectors (such as the LS11000 and LS12000) use “Quad Pixel Shifting”. Instead of only shifting the pixels diagonally, they are shifted horizontally and vertically back and forth at the rate of 240Hz. This process results in the display of 8.3 million pixels, which is a more accurate representation of  4K UHD resolution. 

DLP Projectors

Texas Instruments provides two-pixel shift options for use in projectors that use its DLP imaging chips that follow the pattern used by Epson and JVC in their LCD-based projectors. 

Variation One: Starting with a 1080p resolution DLP chip that is .47 inches in size, instead of shifting the pixels diagonally in one direction to achieve a 4K-like result the pixels are shifted both horizontally and vertically. This results in the appearance of a more accurate 4K-like image as the pixels are shifted at 240Hz.

DLP 4K Pixel Shifting

Variation Two: Instead of using a 1080p DLP chip, the Texas Instruments DLP chip is .66 inches in size, with 2716 x 1528 (4.15 million) pixels as the starting point. 4.5 million pixels is twice the number there is in a 1080p chip. This means that the pixels only need to be shifted diagonally at a rate of 120Hz. 

DLP 4K Pixel Shifting With .66 Chip

When the Pixel Shift process is implemented in a DLP projector using either a 1080p or 2716 x 1528 TI DLP imaging chip, the projector sends out 8.3 million pixels to the screen.

Tip: Pixel Shifting doesn’t work for 3D viewing. If an incoming 3D signal is detected or Motion Interpolation is activated, pixel shifting is disabled so that the 3D image is displayed image in 1080p.

4K vs Faux-K

The pixel shifting process is so fast that it is almost like the pixels are in two places at home time. This isn’t quite Star Trek transporter stuff, but the displayed results are actually pretty impressive, despite nay-sayers claiming that pixel shift is not 4K but “Faux-K”. However, what is important is what the viewer actually perceives, and in reality, just as it is difficult to see the difference between 1080p and 4K UHD on a TV screen at average seating distances, it is even more difficult to see the difference between Native 4K vs Faux-K on a large video projection screen at an average seating distance. 

Of course, even though the vast majority of video projectors targeted for consumers use pixel shifting to achieve a 4K UHD viewing experience, there are consumer home theater projectors that do employ imaging chips that incorporate native 4K UHD resolution. Sony’s XW-ES projector line is an example. Also, although JVC predominately offers projectors that employ pixel shifting (e-shift), they also offer up select projectors that have native 4K UHD resolution like the JVC DLA-NP5.

JVC e-shift 4K to 8K
Source: JVC

Pixel Shift & 8K 

Pixel Shift technology is also used to obtain an 8K resolution viewing experience. For example, JVC offers 8K video projectors using its e-shift technology. In this case, three native 4K (4096 x 2160 – R, G, B – .69-inch) LCD-based D-ILA imaging chips are used as the starting point and JVC’s latest generation e-shift process (e-shiftX) is used to create the intended 8K display capability. 

Pixel Shift vs Upscaling

On the surface you might think that Pixel Shift and Video Upscaling are just two variations of the same thing, but here are the differences. 

  • Pixel Shift: This process increases the real resolution of a video projector beyond the native resolution of its imaging chip. This is done by doubling or quadrupling the number of pixels visible on the screen.
  • Video Upscaling: This process increases the perceived detail of a video source that is lower resolution than the resolution of the display device. This is done by interpolating pixels between the real ones in the source to better match the native resolution of the TV or projector.

Tip: Pixel Shifting enables a video projector to display a higher resolution, while video upscaling uses interpolation to make a source look more detailed.

Advertisement. Scroll to continue reading.

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *


You May Also Like

Exclusive Videos

Sony's BRAVIA Theatre Quad with SA-SW5 subwoofer offers an advanced and stylish option for wireless home theater sound.

Daily Deals

Just in time for backyard movie nights, Epson's EF12 mini projector with built-in streaming and sound by Yamaha is on sale for 30% off.

New Products

JMGO is introducing two Netflix certified lifestyle projectors. Find out what's different between the N1S ($999) and N1S Ultra ($2,499).

New Products

At $5,999, the BenQ W5800 4K Laser DLP Projector uses proprietary HDR-PRO technology for enhanced details on screens up to 200-inches.

New Products

The Optoma GT3500HDR 1080p UST projector can do 100-inch diagonal from less than a foot away from the screen and accepts 4K/HDR inputs for...

New Products

What do you do when you make some of the top rated home theater projectors on the market? You make them even better.

New Products

At $3,499, the Hisense PX3-PRO might be one of the best new UST projectors of 2024.


Sony says, "Cinema is Coming Home" but is that true or just marketing hype? Join us on the podcast and find out.


ecoustics is a hi-fi and music magazine offering product reviews, podcasts, news and advice for aspiring audiophiles, home theater enthusiasts and headphone hipsters. Read more

Copyright © 1999-2024 ecoustics | Disclaimer: We may earn a commission when you buy through links on our site.

SVS Bluesound PSB Speakers NAD Cambridge Audio Q Acoustics Denon Marantz Focal Naim Audio RSL Speakers