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Goodmail CertifiedVideo Puts Videos in E-mail


Recipients Can View Breaking News, Sports and Entertainment Directly Within Email Communications with CertifiedVideo

Goodmail Systems, the creator of CertifiedEmail™, the industry’s standard class of trusted email, today announced the launch of CertifiedVideo, a cutting-edge technology that allows legitimate commercial and nonprofit organizations to incorporate streaming video within the body of email communications they send to opted-in recipients. AOL is the first email provider to implement CertifiedVideo, enabling its Webmail users to receive CertifiedVideo messages. The first CertifiedVideo senders include Country Music TV,, Fox Digital, iVillage (NBC Universal), LiveNation, the New York Times, Target, Thrillist and Turner Networks.

“CertifiedVideo merges the best of the Web with the email inbox, delivering breaking news and sports, exclusive movie premieres and product demonstrations directly to an audience of opt-in subscribers,” said Peter Horan, CEO of Goodmail. “Americans watched more than 14 billion online videos this past January alone. 1 With CertifiedVideo, consumers can now watch videos within their email inbox without having to click to an external Web site, and brands can tap into shifting media consumption habits and craft truly interactive, email 3.0 marketing campaigns.”

Because of security concerns, today virtually every email provider prevents video from playing in non-CertifedVideo emails or blocks messages with videos in them from reaching users altogether. To ensure that videos within CertifiedVideo messages can be safely delivered and viewed, Goodmail analyzes prospective senders’ video players for code stability and platform compatibility. Once approved, senders can leverage Goodmail’s existing CertifiedEmail infrastructure to affix cryptographically-secure CertifiedVideo tokens to outbound messages that instruct receiving email providers to deliver them directly to the inbox with video content enabled.

“CertifiedVideo allows us to safely support interactive media directly embedded in email messages,” said Roy Ben-Yoseph, VP of AOL Mail. “Our partnership with Goodmail ensures that legitimate senders get their messages delivered, and the addition of CertifiedVideo enhances customer communications by allowing publishers to deliver more dynamic email content.”

CertifiedVideo senders must adhere to the same high set of standards for privacy, best practices and low complaint rates that Goodmail’s CertifiedEmail senders follow. Goodmail is working with its senders and email provider partners to expand the number of inboxes that receive CertifiedVideo messages throughout 2009.

About Goodmail Systems
Goodmail Systems is the creator of CertifiedEmail™, the industry’s standard class of trusted email. CertifiedEmail provides a safe and reliable means for consumers to easily identify authentic email messages from legitimate commercial and nonprofit email senders. Each CertifiedEmail is sent with a cryptographically secure token that assures authenticity and is marked in the inbox with a unique blue ribbon envelope icon, enabling consumers to visually distinguish email messages which are real and sent from email senders with whom they have a pre-existing relationship. Available to email senders meeting strict standards for best practices and low complaint rates, it is the only class of email available that assures delivery of all opt-in email messages to the inbox, with links and images automatically rendered intact, yielding measurable improvements in email effectiveness. CertifiedEmail has been adopted by seven of the nation’s top 10 email mailbox providers and is in use by 500 commercial, government and non-profit senders. It is supported in North America and Europe by a wide network of email platforms and service providers. For more information, go to (businesses) or (consumers).

1 comScore Video Metrix, January 2009

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