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Gibson Guitar Continues the Legacy of Wurlitzer with Debut of One More Time, Princess and Peacock Models

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Gibson Guitar Continues the Legacy of Wurlitzer with Debut of One More Time, Princess and Peacock Models

Innovative new Wurlitzer Jukeboxes and Vending Electronics Exhibit Gibson Booth CP1 (Central Plaza 1)

Nashville, Tennessee…December 29, 2006…Making their debut at CES 2007 at the Gibson Guitar booth will be three highly popular Wurlitzer Jukeboxes including the One More Time, The Princess and The Peacock models. The beloved design of days-gone-by is re-created by the musical giant to reflect the needs and desires of today’s busy consumer. All of the models combine functional and abstract features and include the faithful design of the legendary Wurlitzer name.

The One More Time jukebox model plays up to 2,500 CDs in superb laser sound quality. The songs are shown on title cards which are turned automatically at the touch of a button and give full views of the CD at all times. Some of the features of the One More Time model include CD changer for 50 to 100 CDs, vertical arrangement, stereo amplifier with automatic level control and electronic overload protection and 6 speakers in 3-way stereo system. The model also features LED display, microprocessor controlling all functions including credit and bonus steps as well as record plays and automatic memory of the top tunes. The technical details include 100-240 volts 50/60cps of power supply, infrared remote control with selection buttons, output transformer, microphone kit, BGM connector and two way speaker systems. The One More Time Wurlitzer Jukebox model is the most popular jukebox ever built.

Gibson will exhibit both The Princess model and The Peacock model Wurlitzer Jukeboxes at CES 2007 for the first time. The Peacock model is a brand new product for Wurlitzer offering the nostalgic design of a Wurlitzer originally available in the 1940s with outstanding technology internally increasing the jukeboxes’ functionality and ability to provide music via CD format. The Princess model has been designed specifically for the commercial market and includes eCast technology which provides the ability to send music and advertising into retail and commercial establishments. In addition to the technical features, these jukeboxes feature exquisite artwork and design including rotating lights with changing colors including chrome and glitter. Both will be available in early 2007. A fascinating spectacle of light and sound, these models will offer the consumer numerous options along with an exceptional way to listen to music. For photos of all Wurlitzer models go to www.gibson.com/press and search the area under the Wurlitzer logo in the listing.

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Page 2/Gibson CES Wurlitzer

From the 17th century to the 21st century, Gibson Guitar continues to innovate and be the leader in all areas of music technology. Embracing the tradition of Wurlitzer with the technology of today, Gibson will also exhibit the Wurlitzer Digital Jukebox at CES 2007. The Wurlitzer Digital Jukebox was the recipient of a past CEA Innovations Award and provides an easy to use technology base to copy all the music a consumer has collected or loved over the years and plays it back virtually anywhere. With the press of a button the Wurlitzer Digital Jukebox will save a consumer’s music from a library of songs with outstanding audio quality while allowing for a complete database of all CDs via the internet. It is a breakthrough in music technology allowing connections to a home network or a cable/DSL modem directly and instantly.

In addition to the Wurlitzer Jukeboxes, Gibson will also showcase a new vending machine designed to provide the consumer the opportunity to purchase all the latest CDs and DVDs in a convenient self-serve vending electronics set up. The vending machine, designed and developed by Wurlitzer, will premiere at CES 2007 at Gibson Booth CP1.

Gibson Guitar, a leader in the music products industry acquired Deutsche Wurlitzer from the Nelson Group Overseas, part of the Nelson Group of Companies based in Sydney, Australia in July 2006. The deal brought the Wurlitzer Jukebox and Vending Electronics brands wholly under the Gibson banner. The musical tradition of the Wurlitzer family can be traced back to the 17th century. The company began with importing musical instruments and opening sales outlets throughout the world to support production of pianos and jukeboxes. Soon after, Wurlitzer quickly took over 60 percent of the market worldwide. Gibson Guitar will continue crafting the iconic jukeboxes as well as its innovative and growing line of quality vending machines. Several new models will be introduced at the Gibson Guitar booth at CES 2007 in Las Vegas January 8-11, 2007.

Gibson is known worldwide for producing classic models in every major style of fretted instrument, including acoustic and electric guitars, mandolins, and banjos. Gibson’s HD.6X-PRO Digital Guitar represents the biggest advance in electric guitar design in over 70 years. Founded in 1894 in Kalamazoo, Michigan, and headquartered in Nashville since 1984, Gibson Guitar Corp.’s family of brands now includes Epiphone, Dobro, Maestro, Kramer, Steinberger, Tobias, Echoplex, Electar, Flatiron, Gibson Baldwin Music Education, Slingerland, Valley Arts, Maestro, Oberheim, Sunshine Piano, Take Anywhere Technology, Baldwin, J&C Fischer, Chickering, Hamilton, and Wurlitzer. Visit Gibson’s website at www.gibson.com or www.gibson.com/press

QUALITY PRESTIGE INNOVATION

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Gibson Media Contacts

Caroline Galloway GIBSON 440-338-3469 office
440-725-9265 cell
caroline.galloway@gibson.com

Jason Padgitt ROGERS & COWAN 310-854-8140 office
310-720-1897 cell
jpadgitt@rogersandcowan.com

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