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DICE Electronics Unveils First Aftermarket HD Radio Integration for OEM Head Units

For Immediate Release

DICE ELECTRONICS UNVEILS FIRST AFTER MARKET HD RADIO INTEGRATION FOR OEM HEAD UNITS

HD-DICE Compatible with Audi, GM, Nissan, BMW, Honda, Toyota, Chrysler, Mazda and Volkswagen Vehicles

Lake Tahoe, Nevada November 2, 2005 – DICE Electronics, LLC, is unveiling the first hard-wired HD Radio integration solution for OEM and aftermarket head units during the Specialty Equipment Market Association (SEMA) Show in Las Vegas October 31 – November 4, 2005. With the HD-DICE receiver, consumers can keep their existing car sound system. HD-DICE will be available in the second quarter of 2006 and will be compatible with Audi, GM, Nissan, BMW, Honda, Toyota, Chrysler, Mazda and Volkswagen vehicles.

“We are pleased to offer solutions that allow customers to receive and listen to digital AM/FM signals without having to replace their factory radios. Customers can now enjoy true CD-quality digital broadcasts with their existing vehicles audio systems. Receive digital AM/FM channels with no monthly fees, no contracts,” said Jim Lucas Vice President of Sales for DICE Electronics.

DICE Electronics, a new company founded by Dension USA CEO Alfred Barabas and President Laszlo Barabas the leaders in hardwired iPod/iNano car integration kits, is demonstrating the crystal-clear sound and multicast capabilities of its new HD Radio receiver at its SEMA booth # 10330/North Hall.

“We are delighted that DICE Electronics has developed a solution that enables millions of vehicles on the road today to receive HD Radio broadcasts with their current sound systems,” said Jeff Jury, COO, iBiquity Digital Corporation, the sole developer and licensor of HD Radio technology in the US. “This launch opens a new category for HD Radio products and will greatly increase the number of consumers who can enjoy HD Radio broadcasting next year.”

HD Radio is a new technology that enables AM and FM radio stations to broadcast their programs digitally, a tremendous technological leap from today’s familiar analog broadcasts. These digital broadcasts provide listeners with radically improved audio quality, more radio channels through multicasting, and new data services. Over 2,800 radio stations in the U.S. are in the process of converting to the digital HD Radio system with more than 500 HD Radio broadcasters currently on the air. Signal fading, static, hisses and pops are a thing of the past. Data services such as displayed song and artist information, weather and traffic alerts and much more will revolutionize the way you experience AM and FM radio. And it’s all FREE for the consumer, just like today’s analog AM and FM radio. To find an HD Radio station and for more information, visit www.hdradio.com.

DICE Electronics is positioned to design, manufacture and sell true digital audio products to several segments of the vehicle entertainment industry. For more information regarding DICE ELECTRONICS checkout their website at www.diceelectronics.com or write to DICE Electronics at P.O. Box 4470 Lake Tahoe, Nevada 89449 or call them at 888-DICE-999.

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