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At Last – Cyrus Electronics in US – No more lonely days

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Press contact:
Maureen Marsh
Cyrus Electronics Ltd, Huntingdon,
Cambridgeshire, England PE29 6XY
Tel + 44 (0) 1480 4355 77
Fax + 44 (0) 1480 4377 15
m.marsh@cyrusaudio.com www.cyrusaudio.com

Press Release

At Last
Cyrus Electronics in US
No more lonely days

Huntingdon, U.K. Wednesday 12th May 2004

Cyrus Electronics Ltd. today announces the launch of Cyrus Audio and CyruslinkTM in America, through a major distribution contract with The Sound Organisation of Dallas, Texas.

At last
US consumers will have access to Europe’s premier range of high performance audio systems, spanning AV and specialist hi-fi components, the world’s finest audiophile hard-disk server / client, multi-room systems and advanced DML loudspeaker products.

The Sound Organisation will distribute the company’s audio and AV products under the Cyrus brand, whilst the latest generation of Hard Disk audio and multiroom systems will be distributed under the CyruslinkTM brand. Uniquely, these sibling brands have been developed to integrate together, offering a high performance audio / video system with wireless distribution and control that can be streamed all around a home.

At last
A multi-room system that sounds like hi-fi should! CyruslinkTM servers allow integration with mainstream Custom Installed components yet, uniquely, offer Cyrus’ outstanding audio performance. CyruslinkTM is easy to use, integrates with Cyrus’ world class AV and hi-fi components, yet is simple to install. The Linkserver at the heart of the system can store over 450 uncompressed CDs (or over 4,000 albums using MP3 compression). Cyruslink’s unique touch screen complete-system remote control software, a world first in the field of Custom Installation, allows access from any room of your home via a control panel or PDA. Technology was always supposed to be this good. At last!

The Cyrus Electronics At Last Tour debuts in the US at The Home Entertainment East 2004 Show at the Hilton New York, May 20th-23rd, located at Concourse G. At last.

“We are very excited to be launching Cyrus in America this year. With so many of the world’s major Consumer Electronics players talking about convergence, this is certainly the year to invest in integrated system engineering. Never before has the public been so interested in the benefits of technology convergence and system integration. The hunt for new techniques has always excited me and our new CyruslinkTM components offer a wonderful bridge between the world of Custom Installation and the premium audio components that has made Cyrus internationally respected. I am very proud of our reputation for outstanding sound quality. While our philosophy is based on pushing the envelope of audio performance it has always been our ambition to produce systems that can excite a wider audience. We believe this is a fabulous time for us to be launching Cyrus in the US. Our chic British design and advanced technology is truly of the moment….” Peter Bartlett, Cyrus’ CEO

“Cyrus enjoys an excellent reputation for high quality dealerships supported through extensive training. This model will also form the foundation of our distribution in the USA. We are excited to be able to offer the US market Cyrus’ hand finished components that are upgradeable and technically sophisticated. The Cyrus model allows the customer to build a system with increasing power and sophistication whilst protecting the original investment. With over 20 years experience Cyrus has the expertise to truly deliver performance and style to today’s sophisticated A/V buyers. ” Steve Daniels, President, The Sound Organisation, USA.

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More about Cyrus
Cyrus is based in Cambridgeshire, England from where we have been developing high performance hi-fi systems for 20 years. Today our upgradeable modular product range spans multi-room systems, Hard Disc audio servers, Home Theatre and one of the world’s finest upgradeable hi-fi systems. Cyrus products are hand finished, half-size, die-cast alloy, enclosures and include a hidden digital command system that allows simple operation of any size system. The cutting edge design, modular upgradeability and outstanding performance are unique in the CE industry.

The Sound Organisation can be found at:
11140 Petal Street, Suite 350, Dallas, Texas, 75238.
Tel: 972 234 0182 Fax: 972 234 0249 Web: www.soundorg.com

IMMEDIATE RELEASE. NO EMBARGO

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