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Cypresss Programmable Radio-on-a-Chip PRoC Wins EDN Chinas 2005 Innovation of the Year Award

New Product Combines Cypress’s WirelessUSB™ and PSoC Technologies

BEIJING – Cypress Semiconductor Corp. (NYSE:CY) today announced that its Programmable Radio-on-a-Chip™ (PRoC™) product has been honored with the “Innovation of the Year Award” for 2005 by EDN China, one of the leading global electronics magazines in China. PRoC combines Cypress’s WirelessUSB™ 2.4-GHz radio-on-a-chip with the company’s PSoC (Programmable System-on-Chip™) mixed-signal array, all in a single, integrated product.

The Annual Innovation Award was established by EDN Magazine fourteen years ago. This award has become one of the most prestigious awards in the American semiconductor industry. EDN China selected PRoC from a field of products in the Digital IC & Programmable Device category. Winners were selected by a public vote of experts and readers on the publication’s website (

“This is the first time EDN China has given this award to meet the demand for information and analysis of China’s fast growing semiconductor industry. In an effort to guarantee the fairness of this award, experts as well as readers are involved to vote for their favorite products in a fair, open, transparent and professional manner,” said William Zhang, Publishing Director of EDN China.

“We are pleased and honored to win this award, especially as this is the first in China,” said Paul Novell, Cypress’s managing director of Asia Operations and Sales. “Cypress has won EDN’s Innovation Award in the U.S. multiple times, including wins for both WirelessUSB and PSoC. Winning EDN China’s award shows that the combination of these technologies in our innovative PRoC solution is well accepted by Chinese IC engineers and the China market. We hope to be honored with this prestigious award again in the future.”

Cypress’s commitment in China has spanned more than a decade, and it has established direct sales offices in Shanghai, Shenzhen and Beijing, as well as a regional business operation center in Hong Kong. In September 2005, Cypress’s first design center in China was established in Shanghai for the purpose of product design with a focus on local markets.

About Programmable Radio-on-a-Chip™ (PRoC™):
PRoC™ includes two of the Cypress’s most noteworthy technologies — WirelessUSB and PSoC — in one integrated device. It offers access to a general-purpose mixed signal array with four programmable analog and four programmable digital blocks, 8K Bytes of Flash program memory storage, 512 Bytes of SRAM data storage, and a powerful Direct Sequence Spread Spectrum (DSSS) 2.4GHz radio system — all integrated in a compact, 48-pin QFN package. It is designed to implement highly-integrated, space-saving, low-cost, wireless systems operating in the worldwide 2.4-GHz ISM band.

About EDN China:
EDN China is published by IDG/Reed Business Information Asia — the largest EOEM information publisher in the world — in co-operation with China Electronics News Agency. It focuses on the information needs of designers and managers in China’s electronics OEM communities. EDN China provides information on leading edge technologies, design tools, and test & measurement tools used by designers. It has a circulation of 30,000 and is published 12 times a year.

About Cypress
Cypress solutions are at the heart of any system that is built to perform: consumer, computation, data communications, automotive, industrial, and solar power. Leveraging a strong commitment to customer service and performance-based process and manufacturing expertise, Cypress’s product portfolio includes a broad selection of wired and wireless USB devices, CMOS image sensors, timing solutions, network search engines, specialty memories, high-bandwidth synchronous and micro-power memory products, optical solutions, and re-configurable mixed-signal arrays. Cypress stock is traded on the New York Stock Exchange under the ticker symbol CY. More information about the company is available online at

Cypress, PSoC and the Cypress logo are registered trademarks of Cypress Semiconductor Corporation. PRoC, Programmable Radio-on-a-Chip, Programmable System-on-Chip and WirelessUSB are trademarks of Cypress. All other trademarks are the property of their respective owners.

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