Connect with us

Hi, what are you looking for?


Consumer Acceptance of HDTV on the Rise

New Survey Shows that Consumers want HDTV More than Ever

Arlington, Virginia — 3/22/2005. Nearly half of all consumers plan to make their next television purchase a high-definition (HDTV) television set, according to a new consumer survey released by the Consumer Electronics Association (CEA) today. The survey results reinforce CEA’s market research projection that total digital television (DTV) unit shipments will surpass analog television sales for the first time in 2005, based on the “digital tuner mandate” issued by the Federal Communications Commission (FCC). The first time that dollar sales of digital television surpassed analog television was in 2003.

“HDTV is here to stay,” CEA President and CEO Gary Shapiro said of the survey findings. “Nearly all consumers are now aware of HDTV and more consumers than ever intend to make their next TV an HDTV. The consumer acceptance ‘obstacle’ is no more. Consumers want HDTV now more than ever; it is now up to the content creators and distributors to deliver it.”

According to the survey results, awareness of DTV terminology has sky-rocketed in the past 18 months. Nine out of 10 adults are now aware of at least one term used to refer to high-definition television, such as “digital television” or “HDTV.” Seventy-six percent of U.S. adults say they are familiar with details about the new TV sets. In addition, the percentage of adults who are not familiar has fallen by half, from 42 percent in 2003 to 22 percent today. Finally, 84 percent of consumers have seen an HDTV somewhere in the last 12 months, whether it was in a retail store or in their own home.

“Not only are consumers becoming more familiar with the digital television technology, they are also accepting of the digital television transition,” said CEA Director of Market Research Sean Wargo. “In fact, 53 percent say they feel positive about the transition, up slightly from 51 percent in 2003.”

CEA also surveyed consumers’ reaction to the eventual analog cut-off. When consumers who receive television signals, in part or in whole, via antenna on their primary TV were asked what they would do if they could no longer receive these signals with the antenna they currently use, 52 percent (up from 46 percent in 2003) said they might buy a digital to analog set-top box converter and 66 percent (up from 57 percent in 2003) said they might subscribe to a cable or satellite service. Among those homes that receive television signals only via antenna (12 percent of homes, according to this survey), the figures are 48 percent and 56 percent, respectively. Only 21 percent of antenna-only households are very likely to “do nothing.”

Advertisement. Scroll to continue reading.

CEA’s quantitative study was administered via telephone interview to a random national sample of 1,009 U.S. adults between February 25 and March 1, 2005. The margin of sampling error for aggregate results is +/- 3.1%. Data cited in this release is available for purchase through CEA’s Market Activity Reports and Analysis (MARA) program. With more than 500 reports published annually, the MARA program is recognized as the “authoritative source” for data on the consumer electronics industry.

About CEA:
The Consumer Electronics Association (CEA) is the preeminent trade association promoting growth in the consumer technology industry through technology policy, events, research, promotion and the fostering of business and strategic relationships. CEA represents more than 2,000 corporate members involved in the design, development, manufacturing, distribution and integration of audio, video, mobile electronics, wireless and landline communications, information technology, home networking, multimedia and accessory products, as well as related services that are sold through consumer channels. Combined, CEA’s members account for more than $113 billion in annual sales. CEA’s resources are available online at, the definitive source for information about the consumer electronics industry.

CEA also sponsors and manages the International CES – Defining Tomorrow’s Technology. All profits from CES are reinvested into industry services, including technical training and education, industry promotion, engineering standards development, market research and legislative advocacy.

Click to comment

You must be logged in to post a comment Login

Leave a Reply


New Products

New Products

VIZIO just released their 2020-2021 TV lineup, which includes the company's first-ever OLED 4K TVs in conjunction with 19 LED-backlit 4K LCD TVs in...

Bowers & Wilkins

Bowers & Wilkins introduces Signature 705 ($3,999/pr) stand-mount and Signature 702 ($6,499/pr) floor standing loudspeakers with upgraded components and finishes.

New Products

The $399 UE HYPERBOOM is a Bluetooth wireless speaker that is the biggest, loudest and bassiest from the Ultimate Ears BOOM lineup.

Bang & Olufsen

Top-of-the-line 8K OLED TV for 2020 with folding panels that combines expert craftsmanship with the best in OLED TV technology.

A/V Receivers

2020 Denon 8K A/V receivers are packed with the latest home theater technology. New models include the AVR-X6700H, AVR-X4700H, AVR-X3700H and AVR-X2700H.

New Products

Affordably priced 2.1-channel sound bar system with wireless subwoofer, Chromecast built-in and support for 8K TVs.

You May Also Like


VIZIO just released a software update for all SmartCast TVs dating back to 2016, along with all current 2019 models. The new Alexa features...


The Consumer Electronics Association (CEA) today announced new logos to designate 4K Ultra High-Definition TVs, monitors and projectors for the home that meet CEA’s...


A recent CEA study found 73 percent of online U.S. adults who saw 4K Ultra High-Definition TV (Ultra HDTV) technology in a retail store are interested...


For 2014, Seiki will offer ten 4K Ultra HD TV models in sizes from 28- to 85-inches, priced from $399 to $7,999. To keep...


ecoustics is the unbiased resource for the latest technology news, coolest gadgets, and best consumer electronics. Plus get product reviews, roundups and deals from all over the web on everything electronic. Read more

Copyright © 1999-2020 ecoustics | Disclaimer: ecoustics may earn a commission when you buy through links on our site.