Amsterdam, London, February 20th, 2006 — Commodore Gaming outlines its vision in the mobile games market at the 3GSM mobile conference in Barcelona and announces Telcogames as its preferred supplier of mobile games content.
Commodore Gaming, the new mobile, PC and video games joint venture between Commodore International Corporation and The Content Factory B.V., is preparing to roll-out a line of digital content touch screen MediaTowers in mobile phone and game retailers across Europe during 2006. The plan is to open new channels for delivering digital media content, which can include video, music, games and business applications for mobile phones and handheld devices.
“The mobile games market is set to grow from a €1.7 billion industry in 2005 to almost €7 billion by 2010. Such a rapid evolution in the market will inevitably create opportunities for innovative and responsive companies that are willing to push existing boundaries and bring mobile games to the attention of the mass market at the retail level,” explains Bala Keilman, CEO of Commodore Gaming.
“We believe that the revolution in handheld media devices, which includes the new generation of mobile phones will demand a variety of simple, user-friendly ways for consumers to download content. Mobile phones have inherent difficulties in the way content can be searched and discovered by users, and we believe that offering this content in retail stores on a 17″ touch screen will help educate and encourage consumers to try mobile games as well as other types of content.”
The slim line, brushed aluminium MediaTower will enable consumers to download mobile games directly to their mobile phones via Bluetooth, media cards or USB. “The retail channel has the potential to accelerate the growth of the mobile games market and signing this deal with Telcogames means we will be able to deliver an extensive catalogue of quality content in what we hope will be a long-term and mutually beneficial partnership,” stated Bala Keilman.
Mikael Kronzell, Managing Director Scandinavia & Emerging Markets at Telcogames commented, “Telcogames are excited to have been selected as the preferred supplier of mobile games to Commodore Gaming. The establishment of alternative distribution methods will be important for driving Telcogames as well as the whole industry to the next step. We have strong faith in Commodore Gaming’s business concept in this area and Telcogames looks forward to being a long-term and trusted mobile games partner of Commodore Gaming”.
