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Brightpoint Launches United States Wireless Accessory Business with foneGEAR Accessories

March 24, 2005 — Troy, MI — foneGEAR, LLC (“foneGEAR”) announced today that Brightpoint North America L.P. (“Brightpoint”) has launched an aftermarket accessory business in the United States with accessories from foneGEAR. Pursuant to a distribution agreement with foneGEAR, Brightpoint will be the exclusive distributor of foneGEAR branded wireless accessories to traditional wireless sales channels such as mobile operators, dealers and agents. Brightpoint will also provide foneGEAR with inventory management and fulfillment services for foneGEAR’s sales of wireless accessories to mass retailers and non-wireless sales channels. The foneGEAR accessory offering includes a wide range of wireless accessories in patented and customizable retail packaging.

“We look forward to working with foneGEAR to expand foneGEAR’s sales of wireless accessories in the United States,” stated J. Mark Howell, President of Brightpoint, Inc. and Brightpoint North America. “The foneGEAR aftermarket accessory offering gives Brightpoint high quality wireless accessories with customizable retail packaging alternatives for our mobile operator, dealer and agent customers.”

“We are excited about our relationship with Brightpoint and look forward to leveraging Brightpoint’s distribution and logistics capabilities to successfully launch our aftermarket accessories in the United States,” stated Fred Creamer, VP Sales & Marketing, of foneGEAR, LLC.

foneGEAR is an emerging leader in the production of state-of-the-art wireless accessories. foneGEAR’s acclaimed magnetic induction wireless products have been favorably reviewed and/or mentioned in publications such as Financial Times, Forbes, Popular Science, The New York Times and many other leading news outlets. The company, headquartered in Troy, MI, provides a wide range of accessory products for the mobile lifestyle and has developed a number of innovative new designs for both the Headset and accessory markets for mobile phones, smartphones, and cordless phones. More information about foneGEAR products may be found on their web site at or by calling 877-FONEGEAR (877-366-3432).

Brightpoint is one of the world’s largest distributors of mobile phones. Brightpoint supports the global wireless telecommunications and data industry, providing quickly deployed, flexible and cost effective solutions. Brightpoint’s innovative services include distribution, channel management, fulfillment, eBusiness solutions and other outsourced services that integrate seamlessly with its customers. Additional information about Brightpoint can be found on their website at or by calling its toll-free Information and Investor Relations line at 877-IIR-CELL (877-447-2355).

Certain information in this press release may contain forward-looking statements regarding future events or the future performance of Brightpoint. These statements are only predictions and actual events or results may differ materially. Please refer to the documents the Brightpoint files, from time to time, with the Securities and Exchange Commission; specifically, the Company’s most recent Form 10-K the cautionary statements contained in Exhibit 99.1 thereto. These documents contain and identify important risk factors that could cause the actual results to differ materially from those contained in or implied by these forward-looking statements. Readers are cautioned not to place undue reliance on these forward-looking statements which speak only as of the date these statements were made. Brightpoint undertakes no obligation to update any forward-looking statements contained in this press release.


All trademarks and registered trademarks previously cited are the property of their respective owners and are hereby acknowledged. Images of the products, photos and logos may be obtained from

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