One Billion iTunes Music Downloads Reached

CUPERTINO, California, February 23, 2006 — Apple today announced that one billion songs have been legally downloaded from the iTunes Music Store since it was launched less than three years ago. The billionth song “Speed of Sound” was purchased as part of Coldplay’s X&Y album by Alex Ostrovsky from West Bloomfield, Michigan and as the grand prize winner he will receive a 20-inch iMac, 10 fifth generation iPods and a $10,000 gift card good for any item on the iTunes Music Store. In addition, Apple will establish a scholarship to the world-renowned Juilliard School of Music in his name to commemorate this milestone.

“I hope that every customer, artist and music company executive takes a moment today to reflect on what we’ve achieved together during the past three years,” said Steve Jobs, Apple’s CEO. “Over one billion songs have now been legally purchased and downloaded around the globe, representing a major force against music piracy and the future of music distribution as we move from CDs to the Internet.”

With Apple’s legendary ease of use, pioneering features such as integrated video and Podcasting support, iMix playlist sharing, seamless integration with iPod and groundbreaking personal use rights, the iTunes Music Store is the best way for Mac and PC users to legally discover, purchase and download music and videos online. The iTunes Music Store now features a selection of over 3,500 music videos, Pixar and Disney short films, a variety of hit TV shows, 35,000 podcasts, 16,000 audiobooks and more than two million songs from the major music companies and independent record labels.

The iTunes Music Store is also the world’s most popular video download store with more than 15 million videos purchased and downloaded. iTunes offers over 60 popular TV shows for just $1.99 for viewing on a computer or iPod and recently added new hit programming from ABC, Bravo, NBC, MTV Networks and SHOWTIME.

Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. Today, Apple continues to lead the industry in innovation with its award-winning desktop and notebook computers, OS X operating system, and iLife and professional applications. Apple is also spearheading the digital music revolution with its iPod portable music players and iTunes online music store.