Bang & Olufsen Beolab 90 Phantom and Mirage Edition Loudspeakers Commemorate 100 Years

Bang & Olufsen is rolling into its 100th anniversary with the kind of confidence only a century of Danish industrial design can buy. Founded in 1925 by Peter Bang and Svend Olufsen, the company didn’t just help define the look of modern audio gear — it built a reputation for turning high-end engineering into functional art. As 2025 unfolds, B&O is marking the milestone the only way it knows how: by doubling down on statement products that remind everyone why the brand is still part of the conversation a hundred years later.

As part of its 100-year celebration, B&O has already rolled out its Centennial Collection and the Beolab 90 TITAN Edition — a reminder that “anniversary” in Struer apparently translates to “go big or go back to the drawing board.” But Bang & Olufsen isn’t easing off the gas. As a follow-up to the TITAN, the company has introduced two new statement pieces: the Beolab 90 Phantom and Mirage Editions, each designed to push the brand’s flagship even further into art-object territory.

The Beolab 90 Story: From Anniversary Statement to Modern Icon

The original Beolab 90 landed in 2015 to mark Bang & Olufsen’s 90th anniversary, and it wasn’t just a birthday card — it was a shockwave. I was there for its debut, and every time I’ve heard it since, the reaction has been the same: this thing is a brute in the best possible way. Between the engineering, the power, and the sheer audacity of the design, the Beolab 90 has never been a speaker you forget after hearing.

The Beolab 90 isn’t just powered — it’s practically a small electrical substation disguised as a loudspeaker. Each unit packs 8,200 watts of built-in amplification driving 18 Scan-Speak drivers, split across 14 ICEpower amps and four additional Class D units. All of that firepower is wrapped in an angular, multi-faceted enclosure perched on a curved wooden base, giving the Beolab 90 a silhouette that looks more like modern architecture than home audio. Unique doesn’t even begin to cover it.

Beyond its absurd power output and unmistakable architecture, the Beolab 90 is loaded with both wired and wireless connectivity — WiSA included — along with a suite of technologies designed to fine-tune setup and performance. It’s the rare flagship that doesn’t just look futuristic; it behaves like it too.

Active Room Compensation: This technology compensates for room acoustics, furniture, speaker placement, and listening position. It produces a more accurate soundstage, making it easier to identify where instruments or voices are positioned.

Beam Width Control: This feature lets listeners adjust how narrow or wide the sound beam is. You can move from a focused sweet spot to broader coverage that supports casual, around-the-room listening.

Beam Direction Control: This allows users to choose one of five directions as the acoustic front, effectively shifting the primary listening position. It’s useful when seating or room layout isn’t centered.

Active Bass Linearization (ABL): This system adjusts bass output based on available power and listening volume, adding low-end weight at lower levels while incorporating protection to prevent overload or driver damage.

Now that the fundamentals of the Beolab 90 are clear, Bang & Olufsen is marking both its 100th anniversary and the speaker’s 10-year milestone with a trio of limited releases: the Beolab 90 Titan Edition and the newly added Phantom and Mirage editions, all developed through B&O’s Atelier program.

 The Phantom Edition

The Beolab 90 Phantom Edition takes a monochromatic approach, finished entirely in deep black tones that give it a more understated, technical look. Its design draws on motorsport-inspired elements, resulting in a sculptural form that feels precise and purpose-driven rather than decorative.

Material Mastery: A semi-transparent black PVD metal mesh exposes portions of the speaker’s internal structure, creating a shifting visual effect that changes depending on viewing angle.

Carbon Fiber Accents: The face mask, base panels, and shoulder plates are crafted from carbon fiber, emphasizing lightweight rigidity and the motorsport design cues that inform the Phantom Edition.

Architectural Details: A pearl-blasted aluminum skeleton supports the acoustic mesh panels, with the framework integrating beams and joints into a single continuous structure. Precision trim rings add a final layer of clean, mechanical detailing.

Every element of the Phantom Edition is engineered and hand-finished, with carbon fiber panels applied in layered construction. The result is a loudspeaker with a focused, technical aesthetic aimed at listeners who value material craftsmanship and disciplined design.

The Mirage Edition: For a “Mirage,” It’s Not Exactly Trying to Hide

In contrast to the Phantom Edition, the Beolab 90 Mirage Edition leans heavily into color.

Electrifying Palette: An iridescent fabric shifts between sapphire and magenta tones, creating a surface that changes with lighting and movement, much like the variability of sound waves.

Gradient Aluminium: Each speaker includes five precision-milled aluminum components finished with custom gradient anodization. The wave-textured surfaces reinforce the visual connection to acoustic energy.

Artisan Techniques: The Mirage Edition incorporates manual polishing and controlled gradient anodization performed in Bang & Olufsen’s dedicated lab, highlighting the brand’s emphasis on material craft.

The Beolab 90 Mirage Edition is built as a visually expressive counterpart to the Phantom, intended to stand out in a room and underscore the blend of design and engineering that defines B&O’s limited Atelier releases.

Specifications

As far as we know, the internals and specifications of Beolab 90 and Beolab 90 Titan, Phantom, and Mirage Editions are identical. If we receive information to the contrary, the following chart will be updated. 

The Bottom Line

Bang & Olufsen has spent a century balancing performance, industrial design, and a level of exclusivity that has never pretended to be for everyone. The Phantom and Mirage editions of the Beolab 90 stay firmly in that lane — ultra-limited, materially ambitious, and priced for a very particular customer. The strategy may raise eyebrows, but history shows that there’s always a market for statement pieces when the engineering backs it up, and the Beolab 90 remains one of the most respected high-end loudspeakers available.

At the same time, B&O isn’t blind to the broader market. Its partnership with TCL brings the brand into living rooms well outside the flagship price brackets, a practical move to stay visible to mainstream consumers who might eventually graduate to higher-end products. Yet the company is equally protective of its image, now navigating a legal dispute with fellow Danish firm Canvas HiFi and one of its U.S. dealers — a reminder that brand control matters just as much as product design.

In the end, exclusivity has its audience, and Bang & Olufsen knows exactly who it’s speaking to. The Phantom and Mirage editions won’t change the Beolab 90’s reputation — they simply reinforce it: a technically accomplished, visually distinctive loudspeaker that continues to command attention, admiration, and, for most of us, a safe distance from our bank accounts.

Price & Availability

No word on pricing yet for either 100th Anniversary Edition model. However, we can expect it be over $212K. For context, the original Beolab 90 debuted in 2015 at roughly $78,000, increased to $135,000 in 2023, and now sits at $211,800 per pair in 2025. As with the TITAN Edition, the Phantom and Mirage versions are expected to carry a premium above the standard model — how much remains to be seen. Bang & Olufsen has confirmed that production will be limited to just 10 pairs of each edition.

The two speakers are being unveiled at Bang & Olufsen’s new San Francisco Culture Store — the largest Bang & Olufsen showroom in the world and one of three culture stores that Bang & Olufsen will open in California during the brand’s centenary year. Subsequently, the Beolab 90 Anniversary Editions will tour the world, offering discerning clients an intimate encounter with these unique, luxurious speakers.

Where to order: bang-olufsen.com

Related Reading:

• Vivid Audio’s Moya M1 $450,000 Loudspeakers Might Require a Conversation With Your Accountant
• Focal Takes Wireless Speakers to a New Level with the $39,999 DIVA UTOPIA
• Goldmund Theia, Rhea, and Asteria Wireless Speakers are Modern Monuments of Sound
• Klipsch Has Unveiled the Next Generation Klipschorn AK7 and La Scala AL6 Speakers