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Baldwin Piano Shows Style with Exotic Collection on Display at CES 2008

Select Models Will be Presented at the Gibson Guitar Booth at CES 2008
CP1 (Central Plaza 1)

Nashville, Tennessee…December 31, 2007…Baldwin Custom House continues to change the face of the piano industry through its focus on innovative and creative hand-built, limited edition designs. This includes the new Exotic Collection with wild designs and customized paints, some of which will be displayed at the Gibson Guitar booth at CES (Central Plaza 1/CP 1). Each piano boasts its own dramatic, exotic, fun or elegant custom paint job that exquisitely showcases the true artistic nature of the Baldwin Custom House. With the launch of the Exotic Collection, Baldwin is demonstrating the future of piano design with the highest level of craftsmanship and unique custom models partnered with whimsical fun and inspiration from some of the world’s most creative artists and customizers.

Baldwin Custom House offers an astounding array of new designs in the new Exotic Collection to offer plenty of variety for any individual to find just the right piano style. Some of these include:

Abalone
This whimsical white grand features an iridescent finish with furniture-style legs and a special iridescent plate color.

Beauty in B Minor
With its rich tones of gold and burgundy this piano was designed to replicate the painting Beauty in B Minor by abstract artist Michael Ethridge.

American Flag Vertical
With a brilliant American flag style, this vertical piano emanates a patriotic feel.

Baroque
Representative of the beautiful Baroque period, this high polished ebony grand features a carved music desk, uniquely cut lid, lathed legs and lyre column.

Dark Blue
The eye catching color and style of this piano is a particular favorite of many jazz musicians.

Feelin’ Groovy
Take a trip back in time with this tie dye creation featuring a green plate, colored keys and custom smiley face music desk and lid.

French Quarter
Drawing inspiration from the extravagant feathers of the peacock, this high polished mahogany grand features rich pink inlays throughout the music desk, legs and bracket.

Glitz & Glamour
Exuding glitz and glamour with its spectacular gold finish and gold trip, this piano is absolutely stunning.

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The Majesty
Fit for royalty, this mahogany grand features gold leaf accents, furniture-style legs, and ornately carved music desk and lid.

Parisian
Inspired by the Parisian night life, this grand features mahogany accents, a hand painted mural of the Eiffel Tower and scalloped music desk.

Purple Passion
This contemporary purple marble finish combined with black plate, purple felt and nickel hardware makes a bold statement.

Silver Shimmer
This classic high-polished ebony grand has been transformed with dazzling silver shimmer finish, nickel hardware and a silver plate. Also comes in a vertical model.

The Flame
Hand painted hot rod flames and intricate pin-striping make this high-polished ebony 6’3″ grand one of a kind. Also available in 5’2″ and 5’8″.

The Princess
Studded with hundreds of tiny crystal, this white 5’2″ grand features a pink plate, pink sharps, nickel hardware and rhinestone accented decals sure to please any princess.

The Scroll
Elaborate metallic scroll work embellishes the lid, rim, music desk and legs of this unique high-polished ebony grand.

The Tuxedo
Inspired by the Art Deco period this high-polished ebony grand features white trip parts, black keys and white sharps, nickel hardware and a white plate.

Tropical Sunset
Purple and pink hibiscus flowers and a tropical sunset cover the lid, rim and music desk of this white high polished grand piano.

The Zebra
Go wild with this bold black and white piano, which features a red plate, nickel hardware, and red, white and black keys.

Two Tone Bubinga
Inspired by the exotic wood from Africa, this high polished ebony grand accentuates the richness of the wood grain.

Hi-res images of each piano as well as specifications can be found at www.gibson.com/press.

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Baldwin has been “America’s Favorite Piano” since 1862, when former music teacher D.H. Baldwin opened his music store in Cincinnati, Ohio. At the turn of the twentieth century, Baldwin pianos won international awards, and by the end of the century, Baldwin was the largest American piano maker. Baldwin joined Gibson Guitar Corp. in 2001.

Gibson Guitar Corps’ family of piano brands include D.H.Baldwin, Howard, Hamilton, Chickering, Wurlitzer, J&C Fischer, Nordiska, Sunshine and others. The division’s artists include Ben Folds, Diane Schuur, Amy Lee of Evanessence, Dave Brubeck, Seiji Ozawa, Arthur Hanlon, Marion McPartland and numerous others. For more information go to www.baldwinpiano.com

Interviews are available for scheduling with Henry Juszkiewicz, Chairman and CEO of Gibson Guitar, Baldwin’s parent company, and on-site product demos for press are available. The Gibson Guitar booth is located at CES Booth CP1 (Central Plaza 1) outside of the front entrance of the convention center.

Contacts:

Caroline Galloway
Gibson Guitar Corp.
Office: (440) 338-3469
Cell: (615) 423-4904*
caroline.galloway@gibson.com

Maureen O’Connor
Rogers & Cowan
Office: (310) 854-8116
moconnor@rogersandcowan.com

Joe Schneider
Rogers & Cowan
Office: (310) 854-8140
Cell: (917) 482-2400*
jschneider@rogersandcowan.com

*During CES week, please contact by cell phone for any immediate needs.

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