Van Nuys, Calif. — July 10, 2006 — AVAD, LLC, America’s leading distributor of custom installation products, announced today it has entered into a national distribution agreement with Visual Reality, Inc., U.S. distributors of the Goo Systems product line, which includes Screen Goo, a unique acrylic paint that transforms any surface into a high-performance projection screen.
This relationship is a result of Visual Reality’s desire to expand Goo Systems’ reach within the fast-growing custom installation market, which AVAD can provide thanks to the distributor’s network of 8,000 custom integrators and expanding locations nationwide.
AVAD will serve as a supply chain provider to distribute Goo Systems products, creating a go-to market plan that focuses efforts locally to build brand presence among Electronic System Contractors across the United States. In addition, AVAD will provide dealers with Goo Systems product training, complete technical support and fast and easy inventory access for more responsive customer service, improved turns and higher profits.
“This latest addition to the AVAD catalog is a fine example of a product that maximizes convenience for everyone,” said Bob Gartland, president of AVAD. “We’re pleased to offer this unique solution to our dealers and arm them with viable alternatives to offer their clients.”
AVAD dealers will benefit from Goo Systems’ entry into the AVAD product line up because the brand provides a unique projection screen solution that allows for the ultimate in customization. AVAD integrators now have the freedom to install a projection screen of almost any size imaginable, ranging from custom shapes to extremely large screens, at a significantly lower cost than traditional screens.
“Our new relationship with AVAD will ensure ample local product availability and will make it easier for us to manage sales in regional markets,” said Windsor Webber, vice-president, sales and marketing of Visual Reality, Inc. “Additionally, we trust AVAD to distribute our products because the company’s support system and product training are second to none.”
In Brief: Release Summary
– AVAD, LLC, America’s leading distributor of custom installation products, has entered into a national distribution agreement with Visual Reality, Inc., U.S. distributors of the Goo Systems product line, which includes Screen Goo, a unique acrylic paint that transforms any surface into a high-performance projection screen.
– The relationship is a result of Visual Reality’s desire to expand Goo Systems’ reach within the fast-growing custom installation market, which AVAD can provide thanks to the distributor’s network of 8,000 custom integrators and expanding locations nationwide.
– Benefits to AVAD dealers include: a projection screen solution that is considerably less expensive than traditional screens, the ability to customize a screen to any shape, size or dimension needed and instant access to a projection screen solution that is easy to integrate for home, commercial use or outside areas.
– AVAD will provide dealers with Goo Systems’ product training, complete technical support and fast and easy inventory access for more responsive customer service, improved turns and higher profits.
About Goo Systems
In 2000, an electronics expert, a paint engineer and a marketing professional got together and formed Goo Systems, a company dedicated to launching and marketing its unique product, Screen Goo — a scientific breakthrough mixture that allows users to create a high-performance projection screen on any smooth, paintable surface they desire. The product has gained wide acceptance in the ensuing years, and is now distributed internationally. Goo Systems is headquartered in Kinston, Ontario, Canada. Visual Reality, Inc. is the exclusive distributor of Goo Systems products and is headquartered in Ashland, VA.
For additional information on Goo Systems and Screen Goo products, please visit www.goosystemsusa.com
About AVAD, LLC.
AVAD, LLC, a wholly-owned subsidiary of Ingram Micro, Inc., is the most complete home integration solutions provider in the United States. Its in-depth technology offering of the most trusted names and progressive continuing education programs provide all the support necessary to design and implement complete home solutions. AVAD stocks products for home theater, lighting controls, distributed audio/video, central vacuum, and more for just-in-time delivery from each of its 30 locations nationwide. With complete technical training and certification for industry hallmarks like CEDIA’s Installer Level I and Level II Certification, AVAD is unparalleled in its commitment to expanding dealers’ bottom line.
AVAD exemplifies this concept with the Dealer to Builder (D2B) program, which links members of its 8,000+ dealer corps with homebuilders across the United States to outfit new homes with in-demand, cutting-edge electronic systems.
Product lines that AVAD distributes and supports include: Acme Brackets, APC, Aprilaire, Artison, Atlantic Technology, Belden, Bose, Carlon, ChannelPlus, Coleman Cable, H-P Products/Dirt Devil Central Vacuum Systems, D-Link, Draper, Fujitsu, Gefen, Goo Systems, Harman Kardon, InFocus ScreenPlay, iPort, JVC Professional Products Company, Key Digital, Lutron, Marantz, Middle Atlantic Products, Inc., NetStreams, Niles Audio, Niveus Media, OmniMount, OnQ Technologies, OpenHouse, Panamax, Panasonic Phones, Peerless, Philips, Polk Audio, PROconnect, ProFlex, RTI, Samsung, Sharp, SharpVision, Spaun USA, Terk, Toshiba, Universal Electronics, Universal Remote Control, and more.
In July 2005, AVAD was acquired by Ingram Micro, Inc., making its parent company the leading distributor for solution providers and custom integrators serving the fast-growing consumer electronics and home automation markets in the United States.
For more information about AVAD and its services, visit its website at www.avad.com.
