Connect with us

Hi, what are you looking for?

New Products

Audi A8 Second Generation Bang & Olufsen Sound System


Together, Audi and Bang & Olufsen present the new generation of the highly acclaimed Advanced Sound System which was first launched in the model year 2005 of the Audi A8. In the new Audi A8, the Bang & Olufsen Advanced Sound System surpasses previous achievements with superior sound performance, more power and a new design language to complement and enhance the exclusive interior of the car.

Audi A8

In 2008, it was announced that Audi and Bang & Olufsen would continue to build on their cooperation success through the development of a new generation Advanced Sound Systems for a broad range of new Audi models. At the Design Miami trade show, the new Audi A8 is now presented with the first member of this new generation in automotive sound from Bang & Olufsen.

Evolution based on revolution
When Bang & Olufsen launched the first generation Advanced Sound System for the Audi A8 in 2005, the system was received as a revolutionary design statement offering an acoustic experience unmatched in the automotive industry. In addition, the system took quality and craftsmanship of the sound system components to a new level. Experts and journalists gave the sound system a hugely positive welcome and among others, the German car magazine ‘auto motor und sport’ described the Bang & Olufsen Advanced Sound System as “nothing short of a revolution surpassing all previous automotive audio systems”.

Second generation of Bang & Olufsen Advanced Sound System
During the last four years, the people behind the Bang & Olufsen Advanced Sound System have continued working on improvements in the system to create even further refined sound performance. “With the next generation of the Bang & Olufsen Advanced Sound System, we have really succeeded in creating the perfect experience thanks to the outstanding sound. We have worked together with Bang & Olufsen on this sound system for four years — adjusting and testing over and over again. The result is the best quality, perfect harmonizing and a breathtaking design. All in all, the best sound ever developed for a car. Try it yourself — you will never want to get out of the car again”, states Sound Project Manager at Audi, Dipl.-Ing. Adam Sulowski.

Audi A8

Adding to the magnificent features of the first generation, the new Bang & Olufsen Advanced Sound System has five additional loudspeakers, a total of 19, each driven by its own discrete channel of digital signal processing and amplification. Thanks to the use of Bang & Olufsen’s proprietary ICEpower technology the system produces a total amplifier power of 1.348 watts at only 1% distortion (equals 1.460 watts at the usual 10% automotive distortion specification).

Improved Acoustic Lens Technology and new design
The Acoustic Lens Technology is a Bang & Olufsen owned and patented innovation and one of the cornerstones of the Advanced Sound System. The unique shape and finely tuned acoustic optimisation have resulted in an improved acoustic performance and individual design statement at a level never achieved before.

Bang & Olufsen Acoustic Lens Technology

The loudspeaker grills for the midranges and woofers in both front and rear doors are organically shaped and each formed from a single piece of aluminium thus integrating perfectly with the Audi A8’s interior curves. Further development of the Bang & Olufsen aluminium competences made it possible to achieve the elegant result of the organic shapes, enhancing the contemporary interior of the new Audi A8.

“With the launch of the Bang & Olufsen Advanced Sound System in the former Audi A8 in 2005, Audi and Bang & Olufsen jointly changed the paradigm for in-car audio. By the introduction of the second generation Advanced Sound System in the new Audi A8, the cooperation follows up on the success through continued development of both the acoustic and aesthetical elements of the sound system, and thus defines a new reference within ultimate audio”, states Bang & Olufsen Vice President, Jens Peter Zinck.

The new generation Bang & Olufsen Advanced Sound System offers improved sound both for passengers in the front- and rear-seats. For the front passengers, improved staging and imaging is enabled by the midrange speakers in the front doors, a two-channel centre speaker and the enhanced acoustic lenses. The rear seat sound performance is distinctly improved through the introduction of a three-way speaker system in each of the rear doors and a two way system on the parcel shelf.

Privacy effect and personal drive-in movie
The four additional rear loudspeakers especially improve the listening experience during playback of discrete multi-channel audio formats. This means that an even more “movie theatre like” experience is gained, particularly in conjunction with the Audi Rear Seat Entertainment package. This feature is complemented by the option of selecting the special sound mode ‘Movie’, giving a sound experience close to what you would have at the cinema. This gives the idea of drive-in movies a whole new meaning. The ‘Movie’ sound mode in the A8 can be adjusted via the ‘DSP Bang & Olufsen’ menu in the Audi infotainment system MMI.

Audi A8

The ‘Volume Levelling’ feature is a highly advanced vehicle noise compensation algorithm that is specifically optimised for the new Audi A8. The main input to the Volume Levelling system is a discrete, integrated microphone in the ceiling that continuously detects the background noise, including sound generated by the air conditioning, engine and road. This system ensures that the optimum sound experience is constantly enjoyed for each occupant of the vehicle whatever the conditions.

The closed speaker cabinets ensure that music and phone calls stay in the car, giving an optimal ‘privacy-effect’ e.g. for taking business calls, and furthermore the closed cabinets reduce undesired vibrations from the door trim when playing music at high sound pressure levels.

Advertisement. Scroll to continue reading.


  • 19 fully active loudspeakers:
    • 2 x 19 mm soft dome tweeters in motorized acoustic lenses
    • 5 x 25 mm soft dome tweeters
    • 7 x 100 mm midranges (closed cabinet, fiber glass cone, ABS basket)
    • 4 x 165 mm woofers (closed cabinet, air dried paper cone, cast aluminum basket)
    • 1 x 200 mm subwoofer (closed cabinet, air dried paper cone, cast aluminum basket)
  • More than 1.348 watts at 1% distortion level (equals 1.460 watts at the usual 10% automotive distortion specification)
  • DSP (Digital Signal Processing) Amplifier:
    • True-Image™: Proprietary Bang & Olufsen up-mix algorithm for stereo and 5.1 multichannel material
    • Volume leveling depending on noise, speed and climate control setting
  • ICEpower Amplifier
  • 4 sound settings: Front, Rear, All and Movie
  • Capable of Stop/Start functionality

Audi A8 Reviews

From Critics Around the Web

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *


Our Reviews

Floorstanding Speakers

The Fyne Audio F302 and Monitor Audio Bronze 200 loudspeakers deliver a lot of performance below $1,000. One impressed us more. A lot more.

Integrated Amps & Stereo Receivers

Does the Yamaha A-S3200 integrated amplifier deliver a sonic performance worthy of its $7,500 price tag? The answer won't make the competition happy.

Integrated Amps & Stereo Receivers

The Moonriver Audio 404 (€3000) is an integrated amplifier. Made in Sweden. With a modular design structure that lets users upgrade the modules instead...

Digital Music Systems

The HiFi Rose RS201E Media Player offers both high-resolution audio and video in a category with a lot of compelling options.

Integrated Amps & Stereo Receivers

Proof positive that not all watts are created equal. Especially those designed by Nelson Pass.


Is the AXA35 the best affordable way to reconnect with your music? Indeed it is.

You May Also Like

New Products

New HiFiMan HE400se planar magnetic headphones look to shake up the high-end headphone category for only $149.


Will NFTs bring real value to music ownership or is this a clever way to scam people on the part of artists?


How did I get here? How the New Wave music movement changed everything and all of us. And we're not speaking in tongues.


Expanded Global Team and New Media Content Division to Produce and Syndicate Cutting-Edge Consumer A/V Content.


ecoustics is the unbiased resource for the latest technology news, coolest gadgets, and best consumer electronics. Plus get product reviews, roundups and deals from all over the web on everything electronic. Read more

Copyright © 1999-2021 ecoustics | Disclaimer: ecoustics may earn a commission when you buy through links on our site.