Abcron Corporation selects Adellix Marketing Consultants for Public Relations and Marketing Support Services
Silicon Valley Marketing Agency to Represent Fast Growing Consumer Electronic Firm In Strategic and Tactical PR Plus Developing Marketing Initiatives
CITY OF INDUSTRY, Calif., March 29, 2006 — Abcron Corporation today announced the selection of Adellix Marketing Consultants as its public relations and marketing support agency of record. Adellix, a full-service international marketing consulting firm, offers a solid background of technology marketing and public relations expertise to complement the Abcron team.
“Because of the unique dynamics of the consumer electronics industry, we sought a firm that could assist us in branding and product positioning as well as traditional public relations activities,” stated Andy Huang, Vice President of Abcron Corporation. “Adellix offers us the experience and creativity our fast-growing business demands.”
“Assisting Abcron with developing a leadership position in the aggressive consumer electronics industry is a thrilling opportunity,” commented Julie Gazda, Managing Partner of Adellix Marketing Consultants. “With a solid portfolio of quality products and strong retail relationships, Abcron is positioned for success.”
Abcron is well positioned to take advantage of the many changes in the consumer market categories they are entering, through the use of cost effective and advanced manufacturing techniques, strong marketing support, lean management and sales structure as well as global logistics technologies. The goal of the management team is to consistently meet customers’ needs and its channel partners’ requirements.
About Abcron Corporation
Headquartered in City of Industry, Abcron is a quickly growing manufacturer of the PlayO brand of recordable DVD media as well as a variety of popular consumer electronics and storage media. The PlayO brand currently includes: blank DVD+/-R/RW and CD-R media, disc packaging, flash card accessories and mobile audio accessories. PlayO products can be found nationwide in both online and traditional retail outlets such as Staples, Meritline.com, Publix and more. For further information, call (626) 581-0616; e-mail: info@abcron.com; or visit the Abcron Corporation website at www.abcron.com.
About Adellix Marketing Consultants
Adellix Marketing Consultants is an international marketing firm that specializes in technology product portfolio management. Additional services include public relations and marketing consulting services for consumer as well as business-to-business oriented companies. Adellix is headquartered in San Jose, California. For further information, e-mail info@Adellix.com or visit Adellix at www.adellix.com.
Press Contact:
Julie Gazda
Adellix
juliegazda@adellix.com
© 2006 Abcron Corporation. All rights reserved. Specifications are subject to change without notice. All other trademarks are the property of their respective companies.
