Connect with us

Hi, what are you looking for?

News

Speaker Startup Syng Gets Funded to the Tune of $48.75 Million

The new Syng Cell Alpha is unlike any wireless speaker we’ve seen. Investors have taken the bait, but will consumers bite at $1800 per loudspeaker?

Syng Cell Alpha Tabletop Speaker with Turntable

Hardware startups are hard. Specialty audio/loudspeaker startups even harder. Almost all have been forced to prove themselves on the crowdfunding circuit at Kickstarter or Indiegogo. Most of them fail, for all the reasons that physical products fail regardless whether the product is good or bad. Companies simply run out of money during the development stage or underestimate all of the things required to bring a working and reliable product to market.

A few days ago we learned a new speaker startup called Syng has raised a whopping $48.75 million. Earlier this year, Syng released their first product — Syng Cell Alpha — a $1,800 wireless speaker that can be used by itself, but is meant to be used as a trio to deliver a 360-degree spatial audio experience.

Will people pay that much for a speaker? Will they buy three? Who knows. We haven’t heard them yet to give you any insight how they compare to other products.

What we do know is that spatial audio is likely to be the future of audio. If I had any doubts, I don’t anymore after hearing a demo of Sony’s 360 Reality Audio 13.1 speaker system at Sony Pictures Studios.

However, few homeowners have the space for 13 speakers placed in a perfect sphere. Ultimately, Syng is aiming to convince your ears their 3 speaker system will be just as magical as a 13 speaker system.

The catch-22 of spatial audio is that the music needs to be mastered for spatial, or re-mastered with special software. So part of Syng’s bet is they can time the release of their speaker with a spatial audio music revolution.

Things are moving in their direction since Apple announced support for Dolby Atmos (a competing spatial audio format to Sony 360RA) on Apple Music. However, spatial audio music represents less than 0.001% of all the tracks on Apple Music; there’s a long way to go until 75 million tracks are available in spatial audio.

Syng Cell Alpha Tabletop Loudspeaker
Syng Cell Alpha

Syng (the company) was co-founded by former Apple lead designer, Christopher Stringer, who spent 22 years at Apple and most of them under the leadership of Steve Jobs. Co-founder, Damon Way, who also co-founded DC Shoes and Incase, seems to bring the marketing chops.

Syng’s A Series funding round was led by Eclipse Ventures. In addition they earned music industry support with an investment from singer Lionel Richie. Instagram and AirBnb co-founders, Mike Krieger and Joe Gebbia, respectively also joined the round. Bridford Group, SIP Global Partners, Renegade Partners, Animal Capital, Schusterman Family Investments, Vince Zampella and Alex Rigopoulos round out the participants.

Wait a second. $48.75 million? Do you know how many high-end audio loudspeakers companies started with $48.75 million in the bank? The answer is probably none.

An unproven startup with a single product achieves a ~$200 Million valuation (estimate based on round size). I’m not sure how the numbers add up. Maybe they don’t. I’d love to chat with any investor to understand what they were thinking. Maybe the company has unique IP I’m unaware of. I’m open-minded.

Advertisement. Scroll to continue reading.

Congratulations to Christopher and Damon and the Syng team! You have a fighting chance. The $48 million question is whether or not they have the ability to transform the high-end loudspeaker industry in the way Steve Jobs changed the music, smartphone, and computer industries with innovative and groundbreaking products.

It will be interesting to see how they do.

Learn more about Syng Cell Alpha.

2 Comments

2 Comments

  1. phil

    October 2, 2021 at 1:11 pm

    I have L, R and Center Martin Logans and three subs.
    No interest in changing especially at that price

    • Ian White

      October 2, 2021 at 1:41 pm

      Phil,

      I’m a 5-time ML owner. Amen.

      Looking for a pair of Aerius i as the heart of my non-reviewing system to grow old and die with.

      I never should have sold them.

      Ian White

Leave a Reply

Your email address will not be published.

Advertisement

New Products

Pro Audio Technology SR-2408iw In-Wall Speakers

In-Wall Speakers

The Pro Audio Technology SR-2408iw In-Wall/In-Ceiling Speaker is designed to deliver high performance in tight spots.

Theory Audio Design 1500.4 Pair Angle Theory Audio Design 1500.4 Pair Angle

Amplifiers

Theory Audio Design announces the DLC-250.4, 1000.4, and 1500.4 Amplified Loudspeaker Controllers for their CI loudspeaker lineup.

HiFi Rose RS520 Network Streaming Amplifier Black HiFi Rose RS520 Network Streaming Amplifier Black

Digital Music Systems

Can the HiFi Rose RS520 take on the Naim Uniti Atom and NAD M10 V2 Streaming Amplifiers and win? We will find out by...

Theory Audio Design IWS12-6 In-wall Subwoofer pair Theory Audio Design IWS12-6 In-wall Subwoofer pair

New Products

Theory Audio Design has introduced 2 new architectural subwoofers designed to work with their existing soundbar theater system.

LG Magnit 136-inch 4K DVLED TV LG Magnit 136-inch 4K DVLED TV

HDTV 4K & 8K TV

For those with $300,000 burning a hole in their pocket, the LG MAGNIT 4K 136" Micro LED TV is now a reality.

Pro-Ject Debut Pro S Turntable Subplatter Pro-Ject Debut Pro S Turntable Subplatter

New Products

The $1,200 Pro-Ject Debut PRO S Turntable offers a more hands-on approach to playback and cartridge swapping.

You May Also Like

Articles

Convincing people to install in-ceiling height speakers for Dolby Atmos has been a tough sell. Could pendant speakers be the panacea?

In-Wall Speakers

The Pro Audio Technology SR-2408iw In-Wall/In-Ceiling Speaker is designed to deliver high performance in tight spots.

Amplifiers

Theory Audio Design announces the DLC-250.4, 1000.4, and 1500.4 Amplified Loudspeaker Controllers for their CI loudspeaker lineup.

HDTV 4K & 8K TV

For those with $300,000 burning a hole in their pocket, the LG MAGNIT 4K 136" Micro LED TV is now a reality.

HDTV 4K & 8K TV

Amazon is taking over our entertainment, our homes, and our lives. If you are an Amazon fan, then their new product offerings may be...

In-Wall Speakers

The M&K Sound IW150A in-wall/ceiling speaker provides installation flexibility for use with Dolby Atmos or standard surround sound configurations.

A/V Receivers & Preamp/Processors

The Marantz AV 10 Preamp/Processor and AMP 10 Power Amplifier are capable of delivering 15.4 channels of surround sound.

A/V Receivers & Preamp/Processors

The new Marantz CINEMA Series A/V Receivers have arrived at CEDIA 2022 and we're already taking the doors off of our media cabinet.

Advertisement

ecoustics is a hi-fi and music magazine offering product reviews, podcasts, news and advice for aspiring audiophiles, home theater enthusiasts and headphone hipsters. Read more

Copyright © 1999-2022 ecoustics | Disclaimer: We may earn a commission when you buy through links on our site.