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What’s Netflix Double Thumbs Up For?

Now you can tell Netflix that you really, really like a movie or TV show. Will it improve recommendations or is there another reason?

Netflix Double Thumbs Up - Love this!

How much do you really like Bridgerton, Better Call Saul, Queen South, or Cobra Kai? Now Netflix allows you to show extra love by giving your favorite shows and movies a Double Thumbs-Up. 

The Double Thumbs-Up option is located next to the standard thumbs-up and the thumbs-down buttons that display along with Netflix content on your TV, Web, Android, and iOS mobile device screen.

Netflix Double Thumbs Up Mobile

Although the standard Thumbs-Up and Thumbs-Down buttons tell Netflix how you feel about a series or film, the Double Thumbs-Up provides even more feedback. 

This feedback serves several purposes. 

  • As you use Double Thumbs-Up, you get more precise personal content recommendations than the standard Thumbs-Up would normally provide. 
  • Netflix gets an idea of what type of shows and movies they might want to offer more or more bluntly, Netflix decides which shows to renew or cancel based on how happy (or hooked) or unhappy the audience is. 

The standard single Thumbs-Up still lets Netflix know what you liked, which provides viewers with general recommendations of similar content. However, a Double Thumbs-Up tells Netflix what you “loved” resulting in even more specific content recommendations. 

Netflix Double Thumbs Up Feature

Why Double Thumbs Up?

Before Netflix settled on the Double Thumbs Up option, other buttons were tested including:

  • Celebrate This (fireworks icon)
  • Love This (heart icon)
  • What a Star (rising shooting star icon)
  • Applause (hands clapping icon)

Initially, it was thought that the Love This (heart) button would perform the best, but it didn’t turn out that way. After all the testing was performed, Netflix found that a simple Double Thumbs-Up was used most.  

If you want to dig deeper into the year-long testing process Netflix used to come up with Double Thumbs Up as the most effective option, check out Protocol’s story behind the Netflix Two Thumbs-Up feature.

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  1. Tim

    April 18, 2022 at 11:35 am

    Useless. Netflix used to have a star rating, which they basically ruined by showing users what Netflix “thought” they might rate a title at, rather than what the actual results were. This kind of faux-AI, coercive tech has become the norm in Big Tech. It’s cheaper (and lazier) to design interfaces that force people into the behaviors you want, rather than to build customization into an interface or to actually give people choices. UI/UX design has taken a nosedive in recent years, and it’s by no means only Netflix.

    • Ian White

      April 18, 2022 at 1:24 pm


      I get some of the strangest recommendations from Netflix. Things I would never watch. Ever.

      This change feels slightly intrusive.


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