Creative Technology has announced a strategic partnership with xMEMS Labs, pioneers in solid-state fidelity. The goal of the partnership is to incorporate xMEMS’ cutting-edge micro-electro-mechanical system (MEMS) solid-state speaker technology into Creative True Wireless Stereo (TWS) earbud products.
xMEMS technology is designed to bring enhanced sound quality and efficiency to audio devices. Currently, most earbuds use conventional drivers to produce sound, which can sometimes result in distortion or loss of audio fidelity.
With xMEMS’ tiny solid-state drivers, it is expected that the resulting Creative true wireless earbuds would be able to deliver clear sound that reproduces music and audio content with improved nuance and accuracy. xMEMS technology allows listeners to enjoy an immersive and lifelike audio experience with earbuds, whether they are listening to music, watching movies, or taking part in conference calls.
Solid-state, all-silicon MEMS-based drivers are designed to provide phase consistency 7x better than conventional drivers, offering superior spatial audio experiences with improved detail and separation. Also, the integration of xMEMS’s compact hardware, lighter, sleeker, and more ergonomic Creative TWS earbuds can be made that provide better wearability for users on the move.
From Joseph Jiang, CEO, and Co-Founder at xMEMS Labs: “We are excited to partner with Creative to revolutionize the true wireless audio experience,…By integrating our advanced solid-state MEMS speakers into Creative’s TWS products, we are confident that users will enjoy an unprecedented level of audio quality and efficiency. Together, we aim to redefine the way people listen to music, communicate, and immerse themselves in audio content.“
From Song Siow Hui, CEO of Creative: “As an audio company committed to delivering superior sound experiences, Creative is excited to partner with xMEMS Labs to integrate their innovative MEMS technology into our TWS products,…By doing so, we are confident that our TWS products will stand out in the market, delivering exceptional sound quality, comfort, and style to our users.“
The first series of Creative TWS products powered by xMEMS technology are expected to reach the market later in 2023. This could provide a game-changing experience for both audio enthusiasts and casual listeners.
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