In high-end audio, having a strong distributor isn’t just helpful—it’s essential. The best distributors don’t chase every shiny object or hoard competing brands; they make smart, focused bets. They build tight, non-cannibalizing dealer networks that actually respect pricing policies, invest in marketing that clearly differentiates a brand, and—critically—know how to navigate the nuances of shipping logistics, retailer relationships, and customer support across a massive and complex market like North America. That’s no small feat, especially in an era where more companies are trying to go direct-to-consumer and bypass traditional distribution entirely.
That’s what makes today’s announcement from Armour Home Electronics worth noting. The UK-based parent company behind respected brands like Q Acoustics, QED, and Goldring has appointed American Audio & Video (AA&V) as its exclusive distributor for the United States. It’s a strategic move that signals Armour’s intent to significantly grow its footprint on this side of the Atlantic, with the right partner in place to do it the right way.
For foreign brands especially, having a competent, experienced distributor isn’t just a luxury—it’s often the only way to truly establish a presence. AA&V’s job now is to amplify the Armour portfolio without diluting it, and to build meaningful long-term value in a market that’s quick to chew up and forget under-supported imports. Done right, this partnership could be the launchpad that finally gives Q Acoustics, QED, and Goldring the brand recognition they’ve long deserved in the United States.
AA&V, a division of Exertis | JAM USA, isn’t new to this rodeo. They bring decades of experience in both professional and consumer electronics distribution—and more importantly, a reputation for actually knowing what they’re doing. With a seasoned dealer network, a track record of helping brands grow (instead of disappear), and a deep understanding of the North American market’s quirks and demands, they’re the right kind of partner if you want to make an actual dent stateside.
Under this new agreement, AA&V isn’t just handling wholesale distribution. They’re taking on the entire e-commerce operation, which means Armour Home brands—Q Acoustics, QED, and Goldring—are getting a full-stack logistics and marketing partner in North America. That includes shipping, inventory, fulfillment, and ensuring a consistent brand presence whether a customer walks into a store or clicks “buy now” at 2 a.m.
Let’s not kid ourselves—this isn’t just another batch of audio brands looking for a slice of the North American pie. This is a seriously dialed-in portfolio that’s already earned respect where it counts.
Q Acoustics is leading the charge with products like the new 3000c and 5000 series loudspeakers, which continue to punch way above expectations in their price brackets. The M40 wireless floorstanders are a full-system solution hiding in plain sight—elegant, powerful, and ready to replace half a rack of gear without breaking a sweat. And let’s not ignore their growing custom installation lineup, which finally gives integrators something worth getting excited about from a brand that’s already trusted for stereo and home cinema setups.
QED continues to prove that you don’t need to spend a fortune on cables to hear what your system is really capable of. With a full lineup of speaker wire, HDMI, interconnects, and digital cables, they offer genuine high-end performance without the snake oil pricing. For those who want real engineering behind their cables—and not just marketing fluff—QED is the name to know.
Goldring, meanwhile, remains one of the most respected cartridge manufacturers in the world. With a legacy that spans over 50 years, they’ve dialed in that elusive combination of neutrality, detail, and clarity that analog lovers chase for decades. Whether you’re spinning jazz on a vintage Thorens or building out a modern hi-fi rig, Goldring cartridges consistently deliver award-winning performance without veering into colored or overhyped territory.
According to Jamie McKay, Sales & Marketing Director at Armour Home Electronics Ltd, the decision to partner with AA&V is all about scale and visibility:
“We’re excited to partner with AA&V to strengthen the presence of Q Acoustics, QED, and Goldring across North America. Their industry expertise and comprehensive distribution and e-commerce capabilities will be key to accelerating our growth and brand visibility in this important market.”
And Kris McDougall, Director of National Sales at AA&V, echoed the excitement, emphasizing the fit:
“We are absolutely elated to add Armour Home to the AM&S family of brands. Their innovative offerings from Q Acoustics, QED, and Goldring mesh perfectly with our curated ecosystem of hi-fi product offerings. Combined with our industry-leading sales and distribution skills, we’re well-poised to continue growing these great brands in the U.S. for years to come.”
The deal is effective immediately, with product onboarding already underway and a comprehensive dealer support and marketing campaign in the works. It’s a pivotal moment for Armour Home—a calculated move to go global with the kind of precision, consistency, and brand respect that only the right distribution partner can deliver.
Related Reading:
- Q Acoustics 3020c Review: Proper British Speakers That Sound Brilliant With A Warm Amp — No Need To Raid Your Sock Drawer For Spare Cash
- Q Acoustics 5050 Loudspeaker Review: Meaty, Beaty, Big And Bouncy
- Q Acoustics’ Q SUB Series Subwoofers Deliver What Lurks Below For Music And Movies
- QED Golden Anniversary XT & Chord Company ShawlineX Cables: Editor’s Choice 2023
