Anker, the Chinese electronics giant known for everything from power banks and chargers to portable speakers and projectors, has ‘reportedly’ raised prices on more than a fifth of its product listings on Amazon — a quiet but significant move that signals the growing impact of tariffs on Chinese goods.
According to data from e-commerce analytics firm SmartScout, 127 Anker products have seen price increases since Thursday of last week, averaging an 18% hike. The majority of these increases were recorded after Monday, April 7, shortly after the Trump Administration announced an additional 50% import duty on select Chinese goods.
We reached out to Anker for some clarification and their response was “We respectfully decline to comment.” Amazon has also disputed the methodology of the SmartScout study.
Tip: Anker Innovations is the parent company of brands including Anker, Anker SOLIX, AnkerWork, eufy, Nebula, and Soundcore.
Anker’s new Nebula X1 projector was announced earlier in the week, but the company held back on revealing final pricing ($2,999) until the last possible moment—clearly waiting to see how the latest round of tariffs would shake out. With U.S.-China trade tensions escalating, Anker was understandably hesitant to lock in a price tag that could quickly become unprofitable.
The timing isn’t a coincidence. With a fresh round of tariffs now hitting manufacturers where it hurts, it appears that Anker—one of Amazon’s most prolific third-party sellers—has been been left with no choice but to raise pricing.
And they’re not alone.
FiiO, a popular budget audio brand among headphone and portable music lovers, has confirmed it will raise prices by up to 40% in the U.S. starting May 1st. The hike will affect a wide range of gear including IEMs, desktop headphone amplifiers, DAPs, and dongle DACs.
In a category where price-to-performance value is everything, this move could make FiiO’s once-dominant lineup far less competitive against brands like iFi (UK), Topping (China), and HiFiMAN (China)—depending on how those brands respond to the tariffs themselves.
While FiiO has been on a product release spree in early 2025—dropping seven new devices including the FX17 flagship IEMs, FT7 planar headphones, K17 amp, and S15 streamer—the price increases could undercut its momentum at a critical time.
In contrast, European-based high-end audio brand, Focal have made only modest pricing changes, and North American distributors like Bluebird Music are, so far, holding the line—if only because their products don’t face the same import duties.
And this may just be the beginning.
Tariff War Escalates
U.S. import tariffs on Chinese goods have now reached a staggering 145%, while Beijing has retaliated with its own 125% tariff on U.S. imports, further intensifying the trade war between the world’s two largest economies.
Anker is one of the biggest Chinese electronics brands on Amazon and any potential price increases would be most unwelcome — although unlikely to put a huge dent in their sales with such a wide range of products that have become very popular with consumers.
The moves come on the heels of warnings from China’s largest cross-border e-commerce association, which stated that many Chinese sellers on Amazon are either preparing to significantly increase U.S. prices or pull out of the American market altogether.
“This is the most coordinated and aggressive push to raise prices I’ve seen from any brand,” said Scott Needham, founder of SmartScout, the e-commerce intelligence platform tracking the data.
The Bottom Line
Anker, which employs over 5,000 people and rakes in annual revenues north of 22.17 billion yuan (roughly $3 billion), has grown into one of Amazon’s biggest success stories since being founded by a former Google software engineer in 2011. But with tariffs biting hard, American consumers may soon find themselves either paying a lot more for their favorite charging bricks and earbuds—or scrambling to find alternatives that don’t feel like a downgrade.
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Anton
April 25, 2025 at 5:00 pm
Anker manufactures some really solid products and are there any domestic options that can replace them at those prices?
The reality is that the industry has created a massive infrastructure in China that cannot be replaced so easily. All of these price increases are only going to hurt consumers.
Ian White
April 25, 2025 at 6:13 pm
Anton,
I agree. I can’t think of anyone who makes chargers that are as good.
IW
Ed B.
April 25, 2025 at 5:57 pm
CGAF about Anker, don’t use them, won’t use their products.
Ian White
April 25, 2025 at 6:08 pm
Ed,
Anker makes decent chargers. Would love some domestically made alternatives for the same price that offer better performance.
IW
Chris Boylan
April 26, 2025 at 3:54 am
Anker makes great chargers/battery banks. I have a 5000 mAh battery bank with a built-in AC plug with 30W charger and an integrated USB-C charging cable. It is in my pocket any time I leave the house. Also great Bluetooth speakers, projectors, solar power systems, the list goes on. If tariffs raise the cost of imports coming into the US, what choice would they have but to raise prices?
Ian White
April 26, 2025 at 10:32 am
Chief,
People don’t even realise how many of their products they probably own. Even my mom has one of their chargers in her purse and she hates technology. Consumers are always the losers in these situations.
IW
Catherine Lugg
April 26, 2025 at 12:02 pm
*SIGH!* We have a few Anker chargers scattered around the house. My wife, like your mom, hates technology and yet…. This trade fiasco is going to hurt everyone. It is always harder to build up than it is to tear down. Blowing up 80 years worth of alliances for spite isn’t going to turn out well for anyone.
Ian White
April 26, 2025 at 1:43 pm
Catherine,
100% agree. We are partially to blame for this. We became a society that loves the latest and greatest, but it became too expensive to make everything here (labor and manufacturing costs) and we allowed all of the manufacturing to ship overseas. I don’t like how Trump is handling this because it shows a weird naivety in regard to how many years it took to create the infrastructure overseas to make everything. Apple spent 20 years developing its factories and vendors in Asia and they employ (directly and indirectly) over 3 MILLION people. It seems weird to me that they are going to suddenly shift iPhone manufacturing to India by 2026. Anyone who thinks the prices will remain the same is nuts. India is more expensive to make things.
But yes…blowing up alliances that took 80 years to form over a global trade imbalance seems like a half-baked idea. And I’m a Conservative. China has gotten away with murder (literally) for decades in regard to trade so I’m in favour of a better trade deal that opens up China to more American brands. Ruining everything we have with Korea, Japan, Taiwan, Singapore, and Vietnam in the process doesn’t sound like the “Art of the Deal” to me.
We shall see. But I’m still going to buy Anker products because they’re GOOD.
Ian
ORT
April 26, 2025 at 3:06 pm
Much of ChiComm Tech wouldn’t exist if they didn’t rip it off from us or other countries. Turd-World communism sucks baboon buttocks.
The turd-world (full of crap) wants access to the US market but feeeeeel it is fine and dandy to steal from our companies? To steal from us and massively tariff us is fair?
They can take an airborne intercourse. “Trade fiasco”?! More farce than fiasco.
I want things produced here in the USA. I want AMERICANS employed. I especially don’t want micro-chips/processors and medicines made in the same ChiCom Land of the Knee-Walking Turkeys that brought us Covid.
If TDS is about to rear it’s Medusa head here, I’ve got a mirror aimed at it. The hindsight of such beings is always 20/20 unless, as my mom taught me, they’ve got their head up their own butt like the Asstrich they are.
Personally I think China is made up of thieves that steal intellectual product and more.
“Animal Farm” is real. I refuse to be Boxer, the draft horse. It is time we start makin’ bacon out of these pigs who steal from and tariff us but squeal when we apply reciprocal tariffs on them.
The Greatest Generation knew how to genuinely sacrifice. So many people these days have souled out and for what? A charger? A power block? Convenience?
George ORTwell
Ian White
April 26, 2025 at 3:18 pm
ORT,
So IP theft is real in a big way from China. Nobody who is sincere can deny that. I also want things MADE here in the U.S. by Americans. The Pharma thing is actually more important than any of this. In regard to consumer A/V…I question if American consumers have the stomach to absorb larger $$$ hits to rebuild those industries here. Sacrifice to this generation is having to live with an iPhone 14 versus the latest model. We created this mess for ourselves. I wish people would accept that. We wanted the “best” for less. Some people (my kids) think its dumb that I spend $55 on t-shirts from a company based in California called Buck Mason. I buy them because they are 3 times thicker than anything on the market, last for years, and the company invested in a mill in Pennsylvania that had shut down. The quality is there. I don’t buy new clothing every single year because I spend more on quality that lasts. Buck Mason also makes things “overseas” and I wince when I see $400 sweaters that I know were not made in America, Scotland, or Italy.
Look at Schiit Audio – which I know you love. They make their gear HERE. And it’s not expensive. It can be done. But just not so quickly on the scale we’re talking about in regard to TVs and smart phones after 4 decades of the infrastructure being set-up abroad.
IW
ORT
April 26, 2025 at 4:25 pm
As I just said in the FiiO comments:
The ball is in the ChiCom’s court.
Given their history they’ll probably just copy it, slap a name like “Wilsun” or “Punn” on it and flood the market.
ORT