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Tablet Users Spend More Online


A Miva Merchant report, Ecommerce and Tablet Users on the Rise and accompanying infographic say that tablet use has increased over 300% since last year, and tablet users spend on average $21 more than desktop PC users. According to the report, the average online shopping order from a tablet device is $123, compared to just $102 from a desktop computer. Another recent study by the Online Publishers Association reported that 61% of tablet users have bought some form of digital content online. Furthermore, 30% of tablet users admit to being privy to impulse buys. Tablet users are tech savvy, successful and comfortable with online shopping.

"More than 55 million Americans now own a tablet computing device and that number is expected to rise through 2014," says Jesse Ness at Miva Merchant. "Consumers are more willing to shop online using a tablet device, spend more time online with a tablet device than with a computer, and complete more sales using their mobile devices than they do when they use either a desktop computer or a mobile phone."

See all about the report in the infographic. Click to enlarge

commerce and Tablet Users on the Rise

About Miva Merchant
Miva Merchant, located in San Diego, CA is a leading supplier of complete, reliable, expandable and easy-to-use ecommerce software and services to small and medium-sized businesses. Miva Merchant shopping cart software is used by tens of thousands of online merchants and developers on an extensive network of hosting partners and business portals.

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