Victrola has been in the consumer audio business for more than 115 years which puts it in rather elite company along with Denon, Yamaha, and Luxman (which turns 100 in 2025).
Its return to the vinyl playback category was met with a few raised eyebrows, but who could blame them at a time when vinyl sales in North America and the UK are the strongest they have been since the 1990s.
Few brands have the history of Victrola and their focus offering affordable vinyl playback combined with streaming capabilities has been a winning formula so far.
Building on previous successful products such as the Stream Carbon, Stream Onyx, and upgraded Hi-Res Carbon and Hi-Res Onyx turntables, Victrola is expanding its path by sticking to three core values:
- Quality Sound
- Elevated Design
- Accessibility.
From Scott Hagen, CEO of Victrola: “Victrola exists to create amazing products for people who love music, from entry-level users to audiophiles, and our team is committed to delivering that promise as we continue to evolve this legendary American brand,…Over the last four years, we have focused on a cohesive brand identity that revolves around our three brand pillars: design, sound quality, and accessibility. The new products we’re showing here at CES are some of the best products we’ve ever created, and we’re very excited to share them with our customers and bring them to consumers later this year.”
Victrola Stream Sapphire ($1,499.99)
The Victrola Stream Sapphire builds on Victrola’s flagship Stream Carbon by expanding connectivity. The Sapphire can stream vinyl music to Sonos, UPnP, and Roon integrated systems, as well as support for up to 24-bit/48kHz lossless FLAC Hi-res audio.
Victrola Automatic ($199.99)
As its name implies, this turntable is fully automatic. The Automatic combines ease of use with sleek, modern design. Along with standard play and tonearm lowering/raising functions, Victrola Automatic also offers Bluetooth connectivity, as well as a “Repeat” feature to continuously repeat the side of a vinyl record, which eliminates unwanted pauses and tonearm resets during listening sessions.
Victrola Rock Speaker Connect ($99.99 each)
In addition to turntables, Victrola has a line of Bluetooth speakers. However, their latest entry into this category takes it outside with the Rock Speaker Connect; a Bluetooth landscape speaker that provides easy connectivity and setup scalability for long-lasting outdoor listening sessions of any size with an emphasis on audio quality.
Additional features include:
- Up to 22 hours of battery from the built-in solar panel or USB-C charging.
- Bluetooth 5.3 with broadcast, which allows users to pair up to 20 speakers for full backyard audio immersion.
Following CES, more detailed feature and specification information will be provided. The products are expected to become available at retail starting in Spring 2024.
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