ValueFirst helps brands to check fake sale
ValueFirst signs up with a leading lube-oil and a mattress company to help them check fake sale
ValueFirst, one of the largest Mobile Virtual Network Operator (MVNO) of data services is now helping brands prevent fake sale by using SMS as a medium to prevent fraud. It recently signed up with a leading lube-oil company and a leading brand of mattresses in India.
Sale of fake goods is a serious problem in some economies like India and China and some of the brands are having a tough time to cope up with it. According to one estimate around 50% of the Kanch silk sarees sold in India are fake. Sale of fake mineral water is another big issue in India and it not only leads to loss of sale for the brand, but also health problems and tarnished brand image.
Some of the companies are now using the mobile technology to get rid of the issue. ValueFirst is helping these clients to design a solution which uses a pre-defined SMS from the end-consumer as a medium to verify the authenticity of the goods purchased.
The solution has already been deployed for two clients and they have realized a significant reduction in sale of fake goods by being able to take corrective action on finding the fake good. ValueFirst believes that proper use of technology along with education to the consumers can reduce the sale of fake goods considerably.
ValueFirst (www.vfirst.com) empowers its customers to communicate between varied IT back-end systems and mobile phones using SMS Services. ValueFirst provides a unique, end-to-end, global carrier-grade mobile data service. Its mobile data service offering includes “plug and play” application licensing and hosting. Employing a partnership with Mobile operators, ValueFirst acts as an MVNO (Mobile Virtual Network Operator), with a clear focus on SMS mobile messaging. ValueFirst’s Mobile Messaging Platform is capable of delivering SMS services to virtually any CDMA/GSM mobile handset.