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ValueFirst bags project for a large FMCG company

ValueFirst Messaging, the largest MVNO (Mobile virtual network operator) for data services, to serve enterprises within 3 years of operations signed a contract with a large FMCG company for its brand marketing divisions in Acia-pacific region.

ValueFirst was choosen after thorough technical and commercial evaluation from the regional office of the multibillion dollar FMCG house. Secure SMS gateway, System integration capabilities and global operator connectivity were the main differentiators which got ValueFirst this project.

The FMCG giant intends to engage its consumers into targeted SMS based contests and game contests. “SMS marketing is still the first choice for corporates amongst other mobile marketing mediums like MMS and GPRS because of low usage barrier from the consumer perspective”, quoted Mr. Vish Bajaj, CEO, ValueFirst.

ValueFirst pioneered enterprise mobile data services, by providing quick time-to-market and low TCO (total cost of ownership) mobility solutions which mobile enables enterprise CRMs and ERPs by integrating them with the two-way SMS gateway. It is due to this novel approach to technology that ValueFirst was able to create a new market for its kind of services in the SMS application market.

ValueFirst currently services 6 of the top 10 stock-broking companies in India and almost all the leading private insurance companies. BPOs and Manufacturing companies are the latest verticals to find potential in ValueFirst’s services. Manufacturing companies like Apollo, LG and IIFCO are using ValueFirst to mobilize their SFA (Sales Force Automation) and SCM (Supply Chain Management), while BPOs (Business Process Outsourcing) are using it to automate their roster management system, used for employee logistics.

ValueFirst not only created newer products and services but also created a suitable the business model to address the unique needs of small enterprises. ValueFirst has also replicated its model internationally with regional offices in Romania, UK, Pakistan, Nigeria, USA and Sri-Lanka.

“One of the most interesting aspects of ValueFirst is the long-term value creation, as the business model ensures recurring revenue stream. This is of immense value as it ensures long-term profitability and de-risks the business. ValueFirst hopes to add another 250 to 300 customers by the end of this financial year”, said Mr. Vish Bajaj, CEO, ValueFirst.

ValueFirst is by far the largest MVNO serving the enterprise data market in terms number of customers.

Contact Details:
ValueFirst Messaging Pvt. Ltd
B17, Institutional Area,
Sector 32, Gurgaon, Haryana, India 122 001
Tel: +91 124 4632000

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