17 October, 2005 Toshiba Mobile Communications Division today announced an agreement to bring exclusive live and pre-recorded content from Oasis to its music mobile phone Toshiba 803. As part of this agreement Toshiba has been appointed exclusive mobile sponsor for Oasis live dates across major European territories up to Christmas 2005.
The Toshiba 803 handset, which will be launched in Europe in October, will be bundled with exclusive audio and video from Oasis on a 512 MB SD card. This content includes the first chance for Oasis fans to see the video for the new Oasis single “Let There Be Love” as well as five exclusive live audio and video tracks recorded at Oasis amazing homecoming concert at the City of Manchester Stadium in July 2005.
Oasis exploded into the rock scene in 1994 and has since sold over 40 million albums worldwide. The group embarked on their biggest ever world tour this year, which will see the band play to over 2 million people before the year is out. Toshiba has been awarded exclusive mobile sponsor status for the European leg of the tour commencing 20th October through to 22nd December, including Paris, Milan, Barcelona, Madrid, Belfast, Dublin and the instant sell-out Cardiff Millennium Stadium end of year festival event.
“Oasis are an incredible success story in the UK and Europe.” said Chris Bignell at Toshiba’s Mobile Communications Division. “Oasis has existed for more than 10 years because people love their music and we think it is fantastic that we can offer our customers exclusive audio and video of the band to play on their mobile phone.”
The Toshiba 803, available exclusively on the Vodafone network, is the company’s first combined 3G phone and music player. It features an external music player with stereo twin speakers, allowing users easy access to music on the move. The external 1.3 inch screen displays artist names, song length and other details so that users can find and play music at a glance, as well as scrolling through tracks and saving files in playlists. The handset is capable of playing music while users surf the net or perform other functions which means they can enjoy the complete functionality of the phone, without compromise.
The Toshiba 803 SD card will include the following content from Oasis:
- Let There Be Love (audio and video)
- Let There Be Love exclusive demo track (audio only)
- Live audio and video exclusives from the band’s Manchester gig of: Live Forever, Wonderwall, Rock ¡¥n¡ Roll Star Acquiesce and Lyla.
The Toshiba 803 was announced in September 2005 and will be available exclusively on the Vodafone network. The slick, clamshell handset also features a 2.2 megapixel camera, stereo twin speakers and BluetoothTM. It has a standby time of up to 270 hours and talk time of up to 320 minutes*.
* Notes to Editors: Standby time is up to 270 hours on GSM and up to 400 hours on UMTS. Talk time is up to 320 minutes on GSM and up to 180 minutes on UMTS.
