TiVo and TiVo KidZone Seen as Perfect Complement to RadioShack’s New In-Store Inventory Strategy
TiVo Inc. (NASDAQ: TIVO), the creator of and a leader in television services for digital video recorders (DVR), and RadioShack Corporation (NYSE: RSH) today announced the availability of the new TiVoA Series2a¢ Dual Tuner (DT) DVR and TiVo Wireless G Adapter in more than 3,000 RadioShack stores nationwide and online at www.RadioShack.com. The agreement between the consumer electronics retailer and TiVo substantially increases the number of conveniently located neighborhood store-fronts offering standalone TiVo DVRs.
The TiVo Series2 DT DVR is ideal for analog cable homes, allowing people to record two shows at once, and comes fully equipped with a number of unique services, including the recently launched TiVo KidZone feature. Through groundbreaking partnerships with leading parenting and family groups, including Common Sense Media, Parents’ Choice Foundation, and Parents Television Council, TiVo KidZone gives parents the tools they need to assure only quality television shows are on when their children watch.
“TiVo and TiVo KidZone represent the types of products RadioShack can offer to help customers enjoy an enhanced home entertainment environment,” said Jim Hamilton, executive vice president-merchandising and marketing for RadioShack. “In fact, TiVo provides such value and enjoyment that new customers often wonder why they waited so long to get it.”
“Partnering with RadioShack will increase the distribution and penetration of our TiVo DVRs, particularly among the 42.5 million analog cable households1,” said Tom Rogers, CEO of TiVo. “In addition, RadioShack is the perfect environment for consumers to experience the TiVo advantage. With its emphasis on helping parents protect children, RadioShack is in a great position to expose customers to our new family-friendly feature, TiVo KidZone, the only real solution for parents to select and manage television viewing in their homes.”
Now available in 3,000 RadioShack stores across the country, TiVo and TiVo KidZone are featured along with the TiVo Wireless G Adapter, which makes connecting a TiVo box to a wireless network easy. Hamilton said RadioShack’s new in-store assortment will enable its unmatched network of knowledgeable and helpful sales associates to explain how TiVo can be the centerpiece of a complete in-home audio and video solution when combined with such devices as flat screen LCD TVs, networking devices, Apple iPod and other compatible portable media players.
Exclusive TiVo service features available on the TiVo Series2 DT DVR include:
- TiVo KidZone: Personalize TiVo settings to find, record, and display only the shows you pre-approve for your kids, every time the TV is on, so you’re never surprised by what your kids are watching.
- TiVoToGoa¢ Transfers: Take your favorite shows with you on the road by transferring them to a laptop or select portable players.
- TiVo Online Scheduling: Schedule recordings from the office or on the road from anywhere you can access the Internet.
- TiVo Online Services: Broadband connected Series2 subscribers can view both their own photo slideshows and those shared by friends with Yahoo! Photos, and check local weather and traffic from Yahoo!. Additionally, subscribers can browse and buy movie tickets from Fandango, discover new music on Live365, and listen to entertaining podcasts.
The TiVo Series2 DT DVR is available in an 80-hour model priced at $99.99 after $150 rebate and service activation. 2 People can purchase the TiVo Series2 DT DVR at RadioShack stores nationwide or at www.RadioShack.com.
