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Sony PlayStation Store Redesigned

New Store Design and Navigation Features Make Shopping for PLAYSTATION Network Games and Content Faster and Easier for PLAYSTATION3

Sony Computer Entertainment America (SCEA) today introduced a new, more dynamic look and faster, more fluid navigation to PLAYSTATIONStore for PLAYSTATION3 (PS3™). As part of the revamp, PLAYSTATION Store, previously a Web-based storefront, now lives natively as an application on the PS3 system, dramatically improving navigation speed. PS3 users can now more quickly and seamlessly shop, purchase and download PLAYSTATIONNetwork games, demos, game videos, Blu-ray Disc™ (BD) movie trailers and other game-related content for PS3 system.

The revamped PLAYSTATION Store is available to users after they update their PS3 with the latest system software (Ver. 2.30), released today. It features twice as many primary shopping categories, making browsing through content quick and simple. These categories include “New Releases”, “Downloadable Games”, “View All By Title”, “Add-Ons”, “Demos”, “Videos”, “Themes & Wallpapers”, and “Featured Items”. Other improvements include a new “Preview” feature that enables customers to stream trailers and view screenshots of PLAYSTATIONNetwork games before they buy, and the addition of a “shopping bag” icon next to purchased items to assist customers in tracking their purchases.

“From day one, we have stayed committed to growing and enhancing PLAYSTATION Store, and today we are pleased to deliver what our customers have been asking for — a more streamlined storefront that makes it easier and faster to find what they want,” said Susan Panico, senior director, PLAYSTATION Network, SCEA. “From the highly anticipated Gran Turismo™ 5 Prologue to great indie titles like PixelJunk™ Monsters, we have the most compelling downloadable content in the industry, and now we are matching that with the best possible user experience.”

Through PLAYSTATION Store, accessible via the XMB™ (XrossMediaBar), PS3 owners can choose from nearly 900 pieces of content, including more than 70 unique downloadable games for PS3 and classic PS one titles, as well as game demos and videos, BD movie trailers, game themes, wallpapers, and more. In North America, there are more than 3.6 million registered PLAYSTATION Network accounts, and more than 66 million pieces of content have been downloaded from PLAYSTATION Store.*

About Sony Computer Entertainment America Inc.
Sony Computer Entertainment America Inc. continues to redefine the entertainment lifestyle with its PlayStation and PS one game console, the PlayStation2 computer entertainment system, the PSP (PlayStationPortable) handheld entertainment system, the ground-breaking PLAYSTATION3 (PS3™) computer entertainment system, and its online and network services, PLAYSTATIONNetwork and PLAYSTATIONStore.

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Recognized as the undisputed industry leader, Sony Computer Entertainment America Inc. markets the PlayStation family of products and develops, publishes, markets, and distributes software for the PS one game console, the PlayStation 2 computer entertainment system, the PSP system and the PS3 system for the North American market. Based in Foster City, Calif. Sony Computer Entertainment America, Inc. serves as headquarters for all North American operations and is a wholly owned subsidiary of Sony Computer Entertainment Inc.

Visit us on the Web at http://www.us.playstation.com

*Life-to-date (Nov. 2006-April 2008)

“PlayStation,” “PLAYSTATION,” “PSP,” “PS one” are registered trademarks and “PS3” and “XMB” are trademarks of Sony Computer Entertainment Inc. All other trademarks are property of their respective owners.

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