Roku will be on hand at CES 2024 to celebrate 10 years of Roku TVs. They’ll be demonstarting their just announced higher-end Pro Series 4K TVs, as well as showing new smart picture setting enhancements coming to all Roku TVs.
Roku Pro Series TVs
Roku has previously partnered with other TV brands to incorporate its Roku streaming platform (smart TV interface). In a surprise move last year, Roku introduced its owns models, Roku Select and Plus Series TVs. This year Roku is taking things up a notch with new Pro Series TVs which utilize Mini-LED technology to improve contrast.
The new models will be available in the U.S. in spring 2024 in 55, 65, and 75-inch screen sizes.
On the display technology side, the Pro Series TVs are LCD-based 4K QLED TVs with Mini-LED local dimming, enhanced audio technology for a wide cinematic sound, a new bezel/frame design that rests flat against the wall, and a redesigned remote control, all in a TV made for streaming via the Roku OS.
From Chris Larson, Vice President, Retail Strategy, Roku: “Roku Pro Series’ picture and audio quality, polished design, unique features, and ease-of-use bring the market leadership and innovation that Roku is known for to a TV made for streaming,…As we hit 10 years of the Roku TV program, we believe this new line of TVs will set a new standard for an elevated streaming experience.”
Roku Smart Picture
For added TV performance, Roku is also showing its new Smart Picture settings option at CES. Roku Smart Picture is designed to identify what type of content (movie, TV, game) is on a screen through artificial intelligence, machine learning, and data from content partners, and automatically adjust the picture for an optimized viewing experience. This ensures that consumers are getting the best presentation of their favorite content.
Roku Smart Picture will be rolling out to all Roku TVs beginning in Spring 2024.
Comparison
| Pro | Plus | Select 4K | Select HD | |
| MSRP | From $899 | From $499 | From $249 | From $119 |
| Screen Sizes (inches) | 55, 65, 75 | 55, 65, 75 | 43, 50, 55, 65, 75 | 24, 32, 40 |
| TV Type | QLED | QLED | LED/LCD | LED/LCD |
| LED Backlight Type | Mini-LED | Fully Array Local Dimming | Direct-Lit | Direct-Lit |
| Resolution | 4K | 4K | 4K | 1080p FHD (40-inch model) 720p HD (24 and 32-inch models) |
Pricing and Availability
Roku Pro Series TVs will be available in the U.S. at the end of Q1 2024 at the following prices:
- Roku 55″ Pro Series TV – $898 at Amazon | Best Buy
- Roku 65″ Pro Series TV – $1,198 at Amazon | Best Buy
- Roku 75″ Pro Series TV – $1,698 at Amazon | Best Buy
In addition, greater retail availability of Roku Select and Plus Series TVs will be expanded in 2024. For more information, visit Roku’s website.
CES NOTE: In addition to Roku’s own TVs, other branded TV partners incorporate Roku OS in select models, such as Hisense, TCL, Sharp, and more will be exhibited at CES. Check Amazon for models currently available.
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