Roku today announced a new HDMI version of its Streaming Stick, which plugs into any HDMI port on a HDTV to enable Smart TV functionality (YouTube, Netflix, streaming, etc). Once connected to the TV the entire household can use the included remote control to access the sleek Roku user interface with shortcuts to movies, TV shows, news, the Roku Channel Store, Roku Search and more. Those who desire a mobile experience can use their smartphone or tablet (along with the free Roku apps for Android and iOS devices) to browse and select channels to stream. They can also cast Netflix, YouTube and personal media from their devices to their TVs. Over time Roku will add additional mobile features such as the ability to cast content from a computer to the TV.
The Roku Streaming Stick lets consumers start streaming from more than 1,200 channels (more than 750 channels in Canada, the U.K. and the Republic of Ireland) of movies, TV episodes, music, news, sports, kids’ shows and free programming – more channels and genres than any other TV streaming device – and all in up to 1080p HD video. Recently launched channels include Conde´ Nast Entertainment, SHOWTIME ANYTIME, WATCH ESPN, WATCH Disney Channel and YouTube.
Roku’s original streaming stick, the Roku Streaming Stick (Roku Ready version), which the company launched in 2012, will be bundled at retail with Roku Ready devices. The original version required an MHL enabled HDMI port only found on newer TV models.
Pricing and Availability
The new Roku Streaming Stick (HDMI version, model 3500R) will be available April 2014 for $49.99 in the U.S., $59.99 in Canada, and £49.99 in the U.K. and in the Republic of Ireland.
