projectiondesign avielo optix SuperWide 235 DLP Projector

World's First Projector to Display 2.35:1 content natively at 1080p vertical resolution

projectiondesign® announced the avielo optix SuperWide 235 projector utilizing a new high-resolution DLP® chip, developed by projectiondesign engineers in partnership with Texas Instruments (TI), that allows an image of 2538 x 1080 resolution to be displayed in the home for the first time without the use of additional optics.

Until now, in home theater applications, the only way to truly watch a picture in 2.35:1 full format was to add additional bulky lenses to the front of the projector and then scale the picture to fit the screen. Even using high-quality optical glass, these lenses inevitably impact on image clarity and can reduce measured picture brightness by up to 10%. Now, thanks to the new avielo projector, the days of adding expensive lenses are at an end.

Explaining the significance of native 2.35:1 aspect ratio projection, Anders Lokke, Marketing & Communications Manager, projectiondesign, says: “The Blu-ray Disc media is considered by most to be the heart of the High Definition format, and sets the standard for true HD home theater. However, Blu-ray Disc is based on a 1.78:1 image format. In order to fit a 2.35:1 image on a device that is 1920 pixels wide, the vertical resolution must be reduced to around 800 pixels.

“Using industry-leading video processing, the avielo optix SuperWide 235 formats the 1920 x 800 image to an astonishing 2538 x 1080 picture. This combination of adding pixels to the width and using the full height of the picture at 1080 results in an astounding increase in image quality and impact over a standard projector and source.”

By way of comparison, avielo's SuperWide 235 format uses 78% more pixels for native 2:35:1 display versus a standard 1080p projector with a Blu-ray Disc 2:35 format movie.

This increase in resolution is achieved without compromise, as Lokke explains: “When the image goes from 1.78 to 2.35:1, the projector uses increased native resolution to expand the width of the image without impacting the height.

“To provide the best possible performance, the all-new projection lenses and optics in the avielo optix SuperWide 235 are custom-designed for 2538 x 1080 pixel resolution. All lenses use special aspherical glass elements and enhanced, low-dispersion glass for increased contrast, improved color saturation, and above all, excellent sharpness, producing unsurpassed image clarity and incredible detail.”

The result is a smooth, bright, crystal-clear image across wide-format, home-theater screens for the first time.